Catagory Manager - Offline

Department Icon Business Development / Sales
147+ Applicants
Posted: 3 months ago
5-8 years
Kozhikode
work from office

Posted: 3 months ago
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Applicants: 147+
Job Description
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Job Description

  • Category Strategy Performance Management Develop and execute category growth strategy aligned with business objectives. Drive revenue growth and ensure achievement of sales targets. Monitor category performance and implement corrective measures where required. Ensure all programs and initiatives are aligned with the Annual Operating Plan (AOP). Identify opportunities for expansion, product improvement, and revenue optimization.
  • Program Planning Course Launch Plan and oversee launch of new courses as per approved timelines. Coordinate with academic and content teams for program readiness. Ensure timely rollout of programs across centers and platforms. Monitor program performance post-launch and recommend enhancements.
  • Marketing Campaign Management Collaborate with the marketing team to design category-specific campaigns. Support ATL BTL activities to strengthen brand positioning. Provide market insights for effective promotional strategies. Monitor campaign effectiveness and optimize marketing efforts.
  • Sales Alignment Revenue Ownership Work closely with the sales team to drive admissions and revenue. Provide sales teams with product knowledge, positioning, and competitive insights. Participate in sales reviews and performance discussions. Support conversion improvement initiatives.
  • Event Planning Execution Plan and execute academic seminars, workshops, and promotional events. Coordinate with internal teams for seamless event delivery. Ensure events contribute to lead generation and brand visibility. Review post-event outcomes and document key learnings.
  • Market Research Data Analysis Conduct competitor analysis and market trend studies. Analyze sales data and prepare performance reports. Identify customer behavior patterns and growth opportunities. Provide data-driven insights for strategic decision-making.

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  • Review Reporting Conduct periodic review meetings with cross-functional teams. Track progress of category initiatives and sales performance. Prepare structured reports for senior leadership. Ensure transparency in communication and performance updates.
  • Cross-Functional Coordination Team Management Coordinate with Sales, Marketing, Academic, and Operations teams. Ensure seamless execution of category initiatives. Drive accountability across teams for category success. Support leadership in strategic decision-making processes

    Skills

    Data AnalysisBrand PositioningTeam ManagementCampaign ManagementPerformance ManagementAtlMarket ResearchCross Functional CoordinationPerformance ManagementOptimizationMarketing

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    Important dates & deadlines?

    Application Deadline

    25 Apr 26, 04:53 PM IST

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