Head Of Product

About Yassir

Yassir is the leading super app in the Maghreb region, transforming how daily services are delivered. Operating across 45+ cities in Africa and beyond, Yassir offers ride-hailing, last-mile delivery, and is rapidly expanding its financial services ecosystem to enable users to pay, save, and borrow digitally.

With a global, distributed tech team and a fast-scaling product organization, Yassir is building a multi-vertical platform serving millions of users across emerging markets.

Role Overview

We are looking for a Head of Product to lead product strategy and execution across one or more key verticals.

This role will be responsible for defining the product vision, leading a team of product managers, and driving end-to-end product delivery at scale. The ideal candidate combines strong product thinking, business acumen, and leadership experience in fast-paced, high-growth environments.

Key Responsibilities

Product Strategy & Vision

• Define and drive the product vision aligned with Yassir's overall business strategy
• Own the product roadmap across multiple product lines or value streams
• Identify opportunities for growth, monetization, and market expansion

• Lead, mentor, and scale a team of Product Managers and Product Leaders
• Establish strong product culture focused on ownership, impact, and accountability
• Partner closely with Engineering, Design, Data, and Business teams

• Ensure high-quality, timely delivery of product initiatives across squads
• Drive outcome-based roadmaps (KPIs, OKRs, business impact)
• Oversee prioritization, trade-offs, and resource allocation

• Work closely with Heads of Engineering, Design, and Business stakeholders
• Align product initiatives with company-wide objectives and regional needs
• Act as the key product representative in leadership discussions

• Champion customer-centric product development and discovery
• Leverage data, research, and feedback loops to inform decisions
• Understand local market nuances across multiple geographies

• Define product processes, frameworks, and best practices
• Improve product development lifecycle and team efficiency
• Ensure clear product governance and decision-making frameworks

• 10+ years of experience in Product Management
• 5+ years in leadership roles managing Product Managers or product teams
• Proven experience building and scaling products in fintech, marketplaces, or super apps
• Strong experience in multi-sided platforms (e.g., users, merchants, partners)
• Track record of delivering products from 0 → 1 and scaling to maturity
• Deep understanding of data-driven product development
• Experience working in high-growth, fast-paced environments
• Strong stakeholder management and communication skills

• Experience in emerging markets (Africa, MENA, or similar)
• Experience managing multi-country product organizations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.