Group Head -Copywriter

Position: Group Head – Copy (Individual Contributor)

Location: Goregaon East (On-site, 5 days)

CTC: 12–16 LPA (Negotiable)

Joining: Immediate / Short Notice Preferred

Desired Candidate Profile

• 7–10+ years of experience in copywriting within a digital advertising or creative agency.
• Strong expertise in digital communication, social media, content strategy, integrated campaigns, and brand storytelling.
• Exceptional conceptual thinking and writing skills across multiple digital platforms and formats.
• Ability to independently own projects from ideation to execution. • Excellent presentation and communication skills.
• A strong portfolio showcasing award-worthy or high-impact digital campaigns is mandatory.

Key Responsibilities

• Conceptualize and develop compelling creative ideas and copy for digital-first campaigns.
• Write and refine copy across social media, digital films, websites, landing pages, performance marketing, CRM, emailers, blogs, and integrated campaigns.
• Develop brand narratives, campaign messaging, taglines, scripts, and long- and short-form content.
• Collaborate closely with Creative Directors, Art Directors, Designers, Strategists, and Client Servicing teams to create effective and engaging campaigns.
• Ensure all communication aligns with brand tone, campaign objectives, and business goals.
• Present creative concepts and rationale to internal teams and clients when required.
• Review and refine content to maintain high standards of creativity, consistency, and accuracy.
• Stay updated with emerging digital trends, consumer behaviour, and platform best practices to bring fresh thinking to campaigns. • Manage multiple brands and deliver high-quality work within tight deadlines.