Meta Ads Specialist(Performance Marketing)

• Location: Pune (Hybrid)
• Employment Type: Full-time
• Experience Required: 3–6 years
  

About
We are a fast-growing digital transformation agency helping businesses build stronger digital identities and drive measurable growth. Our work spans branding, UI/UX design, website & app development, and performance marketing (Meta, Google, LinkedIn). We focus on delivering outcome-driven results, on scope, on budget, and on time.
Role Overview
We are hiring a Performance Marketing Executive to own paid acquisition strategy and execution, primarily on Meta Ads, with working knowledge of Google Ads. The ideal candidate has strong hands-on experience scaling revenue for D2C/e-commerce brands, not just leads or traffic.
Platform focus: 70% Meta Ads, 30% Google Ads / LinkedIn Ads.
Key Responsibilities

• Plan, launch, and scale revenue-driven campaigns across Meta Ads (traffic, lead generation, and sales/conversion campaigns)
• Build and optimize full-funnel strategies (prospecting, retargeting, retention)
• Drive performance metrics: ROAS, CAC, AOV, LTV, contribution margin
• 
  Execute advanced audience strategies: lookalikes, interest stacks, broad targeting, retargeting cohorts
• Continuously test creatives (UGC, static, video) and messaging angles to improve conversion rates
• Collaborate with design and content teams on high-performing ad creatives
• Optimize product feeds, catalog ads, and dynamic product ads (DPAs)
• Analyze campaign performance, identify scaling opportunities, and improve efficiency
• Work with website/UX teams to improve landing pages and checkout conversion rates
• Manage ad budgets across multiple accounts for maximum revenue growth
• Set up and manage tracking (Meta Pixel, Conversions API, GA4, etc.)
• Maintain basic campaign documentation and conduct competitor/market research
  

Requirements (Non-Negotiable)

• 3–6 years of hands-on, dedicated experience running paid ad campaigns (not general social media management or digital marketing without a specific paid-ads component)
• Strong, in-and-out working knowledge of Meta Ads Manager, strategy, execution, monitoring, and analysis
• Demonstrated success managing/scaling ad spend with a focus on sales/revenue, not just leads or traffic
• Experience with D2C/e-commerce brands (B2C and/or B2B)
• Comfort with basic campaign documentation and competitor/market research
• Data-driven mindset with strong problem-solving ability
  

Good to Have

• Working knowledge of Google Ads (Search, Shopping, Performance Max) and/or LinkedIn Ads
• Experience with fashion, apparel, beauty, or lifestyle D2C brands
• Experience with Shopify or similar e-commerce platforms
• Understanding of CRO and A/B testing tools
• Experience with retention channels (Email, WhatsApp, SMS via Klaviyo etc.)
• Familiarity with post-iOS 14 attribution (blended ROAS, MER focus)
• Experience with influencer/UGC-led performance strategies
  

What We Offer

• Ownership of revenue-driving campaigns
• High-impact role with direct contribution to business growth
• Performance-driven culture with growth and incentive opportunities
• Collaborative environment with design, tech, and strategy teams
• Direct exposure to founders and strategic decision-making
  

Skills: campaigns,d2c,meta campaign,meta ads