Head - Retention Marketing - Internet/Online

Key Responsibilities:

• Have a measurement-driven mindset to measure, optimize and scale retention growth channels.
• Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.
• Use data, customer insights, feedback, journey mapping, and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.
• Obsess customers and deep dive into their engagement with firm
• Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users.
• Conceive, design and deploy event-based marketing programs.
• Work cross-functionally with product, engineering, analytics, marketing ops, and creative to meet ambitious growth targets
• Partner with Data Science to leverage machine learning to automate campaigns and improve targeting

Requirements:

• 7+ years of marketing experience.
• Strong understanding of setting and executing AB tests to drive retention rate improvement.
• Should possess a very strong understanding of the creative process to drive user retention.
• Should have experience building and leading teams to achieve retention goals.
• Should have an obsessive focus on clearly measurable ROI.
• Should have worked with the product team to execute product strategy.