Content & Social Media Lead

Yubi Group is the worlds only credit operating system for financial services, building the technology backbone that connects borrowers, lenders, and investors across the credit ecosystem. Founded in 2020 by CEO Gaurav Kumar, the Group comprises YuVerse, Accumn, Spocto X, YuCollect, Yubi Wealth - subsidiaries that together deliver end-to-end AI-based solutions in lending, underwriting, collections and wealth management. Backed by leading investors including Peak XV, Insight Partners, Lightspeed, B Capital Group, Dragoneer, and TVS Capital, Yubi has facilitated over 3.2 lakh crore in credit and 3.5 crore transactions, serving 17,000+ enterprises and 6,200+ investors & lenders while reducing collections costs by 57%. The company is redefining transparency, compliance, and performance across Indias financial services sector.

Key Responsibilities

1. Own the website and content strategy across Yubis product lines and business units, and execute it end to end — long-form content, blogs, and website content, copy-writing (wherever required) — with the support of freelancers, agencies, and AI agents.
2. Define and own the SEO strategy: keyword strategy, on-page optimization, and the websites technical SEO health.
3. Establish and lead Yubis AEO and GEO practice from the ground up — understanding how Yubi shows up across AI answer engines like Calude, ChatGPT, Perplexity, and Google AI Overviews, and building the practice to improve it.
4. Own the social media strategy and execution across platforms — calendar, voice, publishing, and community engagement, run social media Ads and campaigns (wherever required) — with the support of various tools, freelancers, and agencies.
5. Build and maintain AI agents for routine tasks across content and social workflows — scheduling, publishing, reporting — wherever required, and keep improving their output over time.
6. Track competitors and industry activity across content and social on an ongoing basis, surfacing white space and gaps rather than reacting to what others publish.
7. Run periodic content and SEO/AEO audits — whats working, whats outdated, and where the gaps are.
8. Govern content and messaging consistency across both pillars, keeping it aligned with the narrative the Brand/PR/Analyst Relations lead is building.
9. Manage budgets and vendors across both pillars — content/social tools, freelancers, and agencies — with an eye on cost-efficiency.
10. Measure and report on performance across both pillars: traffic, engagement, search/AEO visibility, and ROI.

Skills -

1. Website & Content – SEO, AEO & GEO - long-form content and website content ownership, strong SEO fundamentals, and exposure to (or strong interest in) AEO/GEO; comfortable owning both strategy and hands-on execution for this pillar.
2. Social Media Strategy & Execution - platform strategy, content calendar, voice, publishing, and community engagement, with comfort owning both strategy and hands-on execution for this pillar. Should have experience working with Meta Suite and running paid media campaigns on various platforms.
3. AI Agent Building - able to build and maintain AI agents for routine tasks across content and social workflows (scheduling, publishing, reporting), and stays current on the tools/LLMs to keep improving them.
4. Stakeholder & Budget Management - comfortable directing freelancers and agencies across both pillars, and managing related budgets, with a cost-efficiency mindset.
5. Analytics & Market Research - comfortable tracking traffic, engagement, search/AEO performance, and competitive/industry trends across both pillars.

Who Were Looking For

• Strategic Orientation — thinks in frameworks and long-term content and search equity while staying hands-on with execution, and mindful of how compliance considerations shape external narrative in a regulated business like Yubis.
• Communication & Composure — a strong storyteller, confident across audiences, calm and crisis-ready under pressure.
• Ownership & Adaptability — high bias for action, takes end-to-end accountability without needing close supervision, comfortable in ambiguous environments, equally comfortable leading and being led.
• AI Adoption & Growth Mindset — genuinely open to building AI into daily work, seeks feedback, iterates quickly, and keeps learning.

Why Join Yubi

We are a team that has open communication at all times, with no second-guessing. Ensuring that the workplace is safe and fun is something the marketing team strives for. Rest assured, you will be working in a team that will ensure you are growing in your career and also excited to show up at work each day.

Youll shape the strategy yourself and see it through, including establishing Yubis AEO/GEO practice from zero. Your work is very crucial and critical and sits at the cross-roads as Yubi moves into a new chapter of scale and visibility, where how the company shows up in search and AI answer engines carries real weight and large visibility.