E-commerce & Brand Manager

Experience: 7-10 Years

Industry: Nutraceutical / Health & Wellness / D2C

Location: Sector 40, Noida

Department: Marketing / E-commerce

Job Summary

We are looking for a dynamic and result-oriented E-commerce & Brand Manager to manage the brand's creative, e-commerce, customer engagement and growth activities. The candidate will be responsible for managing the Shopify store, overseeing brand creatives, handling CRM campaigns, managing online operations, coordinating with vendors and executing marketing initiatives to drive business growth.

Key Responsibilities

1. Brand Design & Creative Management

• Manage brand design requirements, including briefing, reviewing and providing feedback to graphic designers and video editors.
• Oversee packaging designs, artwork and print-ready files.
• Ensure brand consistency across marketing materials.

2. Shopify Store, UI/UX & CRO

• Design, develop and manage the Shopify store end to end.
• Improve website UI/UX, customer experience and conversion rates.
• Optimize product pages, landing pages and checkout processes.

3. CRM, Retention & Order Management

• Plan and execute WhatsApp and email marketing campaigns.
• Manage customer engagement, retention and repeat purchase initiatives.
• Handle Shopify orders, including COD confirmation and order verification.
• Coordinate with the operations team for order processing and fulfilment.

4. Data Management & Analytics

• Maintain customer and order data across platforms.
• Track key business metrics, including RTO and logistics issues.
• Prepare reports and analyse business performance.

5. Third-Party Integrations & Vendor Management

• Manage integrations such as checkout solutions, WhatsApp tools, shipping aggregators and data platforms (e.g. KwikPass).
• Coordinate vendor onboarding, agreement reviews and legal approvals.
• Track vendor performance, prepare ROI reports and coordinate invoices with the accounts team.

6. Offline Marketing

• Identify and execute offline marketing and brand promotion activities.
• Prepare required campaign assets and track expected vs. actual ROI.

7. Budget & Growth Planning

• Support leadership in budget planning and business growth strategies.
• Identify cost optimization opportunities and maximize ROI.
• Maintain budget sheets, expenses and invoice records.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce or a related field.
• 7-10 years of relevant experience in E-commerce, Brand Management or D2C operations.
• Hands-on experience in Shopify, UI/UX, CRM and digital marketing.
• Understanding of creative management, packaging design and customer retention.
• Knowledge of third-party integrations, vendor management and ROI analysis.
• Strong analytical, communication, coordination and problem-solving skills.
• Ability to manage multiple responsibilities independently.

Preferred: Candidates with experience in D2C, Nutraceutical, Health & Wellness or FMCG brands will be preferred.