Junior Brand Manager - FMCG - IIM/MDI/ISB

Responsibilities:

• Ownership of the brand P&L for the brand/categories in consideration
• Responsible for the strategy plan and annual operating plan for the brand/categories in consideration
• Develop and refine the brand architecture in view of the competition and market trends in the relevant categories of consideration.
• New Product Development: Develop a pipeline of new product launches/innovations for the brand; responsible for clearing the stage gates for the new products from idea to launch
• Responsible for building consumer insights for the brand
• Effectively work with creative/advertising agencies to create campaigns for the brand
• Effectively design media campaigns in line with the brand's marketing objectives
• Develop Activations/BTL activities in line with the annual brand plan
• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations