Key Account Manager - ECommerce Marketplace - FMCG

Position Title: Key Account Manager - Ecommerce Marketplace

Function: FMCG Sales

Education Qualification: MBA

Experience: 4 - 7 years

Location: Bangalore

Stakeholders:

Internal:

• Modern Trade Operations Head
• ASMs/ASEs - Modern Trade / Q-Commerce
• Brand Team
• Customer Marketing Manager
• Commercial

External:

• Category Heads

Job Purpose:

Responsible for managing Ecommerce (Marketplace) sales and presence for Wipro, building strong visibility and availability across instant delivery platforms. To explore, identify, onboard, and manage E-commerce accounts while driving high-frequency sales, assortment optimization, and rapid fulfillment, thereby building a strong profitable volume and value base with strong account relationships and execution excellence.

Key Job Responsibilities:

1. Relationship with the Account and Joint business planning:

• Engagement and business partnership with key ecommerce players on various platform.
• A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business.
• Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed.
• National chains across regions to be tapped and TOT's to be signed and executed.
• Renew contracts annually with growth in business and market share.
• Ensure presence of higher gross margin brands in the mix while finalizing the TOTs.

2. Drive Brand Activations:

• Driving various brand activations, combos, visibility elements, cross promos with other range etc.
• Developing visibility elements for the channel by understanding customer needs and space or Terms of trade.