Key Account Manager - Quick Commerce - FMCG

Position Title: Key Account Manager - Quick Commerce

Function: FMCG Sales

Education Qualification: MBA (Specialization in Sales & Marketing) - Premier B School

Experience: 4 - 7 years (handling key accounts / Q-commerce)

Location: Bangalore

Stakeholders:

Internal:

• Modern Trade Operations Head
• ASMs/ASEs - Modern Trade / Q-Commerce
• Brand Team
• Customer Marketing Manager
• Commercial

External:

• Category Heads / Key Account Managers of Q-Commerce Platforms (e.g., Blinkit, Zepto, Instamart)

Job Purpose:

Responsible for managing Quick Commerce (Q-Commerce) sales and presence for Britannia, building strong visibility and availability across instant delivery platforms. To explore, identify, onboard, and manage Q-commerce accounts while driving high-frequency sales, assortment optimization, and rapid fulfillment, thereby building a strong profitable volume and value base with strong account relationships and execution excellence.

Key Job Responsibilities:

1. Relationship with the Account and Joint business planning:

• Engagement and business partnership with key ecommerce players on various platform.
• A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business.
• Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed.
• National chains across regions to be tapped and TOT's to be signed and executed.
• Renew contracts annually with growth in business and market share.
• Ensure presence of higher gross margin brands in the mix while finalizing the TOTs.

2. Drive Brand Activations:

• Driving various brand activations, combos, visibility elements, cross promos with other range etc.
• Developing visibility elements for the channel by understanding customer needs and space or Terms of trade.