Demand Generation Specialist

About Yulu

Yulu is Indias largest shared electric mobility-as-a-service company. Yulus mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. Yulu is led by a mission-driven & seasoned founding team and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig-workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices and reducing carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if youdlike to join a passionate team thats committed to transforming how people commute, work and explore their cities - come, join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and on our website, https://www.yulu.bike/.

Role Summary

We are looking for a Demand Specialist to drive rider acquisition for Yulu Bikes. This role

involves leading a team of field sales promoters responsible for onboarding new users, primarily

gig economy workers. The ideal candidate should have a strong sales background, experience

in field operations, and the ability to lead a target-driven team.

Key Responsibilities:

• Lead and manage a team of business development executives.
• Drive new-rider acquisition through on-the-ground sales activities.
• Ensure daily and weekly onboarding targets are achieved.
• Train, motivate, and monitor promoter performance.
• Coordinate with internal teams to ensure the smooth execution of demand-generation activities.
• Share regular performance updates and insights with the business team.

Requirements:

• 3+ years of experience in sales, demand generation, or field operations.
• Experience managing field sales teams.
• Strong communication and people management skills.
• Comfortable working in a target-driven, on-ground role.
• Field sales experience is mandatory.
• Ability to speak Kannada is a plus.