Influencer Marketing Executive

Company Description Zapplr Media is South Indias largest influencer marketing agency, headquartered in Kochi and focused on regional and vernacular campaigns. The team connects brands with more than 50,000 vetted creators across Malayalam, Tamil, Telugu, and Kannada markets in Kerala, Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh. Zapplr Media manages end-to-end creator campaigns, including discovery, strategy, briefing, content production, distribution, and performance reporting. Its native-language expertise, film-industry networks, and deep understanding of local festivals enable campaigns that stand out in South Indias digital ecosystem. The agency is known for high-impact work with leading consumer brands and fast campaign turnaround times.

Role Description This is a full-time, on-site Influencer Marketing Executive role based in Kochi. The Influencer Marketing Executive will manage day-to-day campaign operations, including identifying and onboarding suitable creators, coordinating briefs, and ensuring timely content delivery. The role involves monitoring campaign performance, compiling reports, and optimizing ongoing initiatives based on data and client feedback. The Executive will work closely with internal strategy and account teams to translate brand objectives into creator-ready concepts and maintain strong relationships with influencers and their managers. Responsibilities also include staying updated on social media trends, platforms, and regional content formats relevant to South India.

Qualifications

• Experience in influencer marketing or digital marketing, including campaign coordination and creator relationship management.
• Strong communication and negotiation skills, with the ability to manage multiple stakeholders and meet deadlines.
• Comfort working with social platforms (Instagram, YouTube, Snapchat, etc.) and basic familiarity with analytics or performance metrics.
• Knowledge of South Indian regional markets and at least one regional language (Malayalam, Tamil, Telugu, or Kannada) is highly beneficial.
• Ability to work on-site in Kochi, collaborate with cross-functional teams, and handle fast-paced, high-volume campaigns.
• Bachelors degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Prior experience in an agency environment, entertainment industry, or creator ecosystem is a plus.