Digital Marketing Manager

Full Time - Remote Role

About Us: We are a leading company in the Accounting and Financial Services sector in Australia, dedicated to serving the B2B segment.

Our portfolio includes the following established brands:

• Cleanslate Accounting: We deliver outsourced bookkeeping, payroll processing, and tax-related services to small-to-medium-sized businesses. Cleanslate Accounting Services
• ZedPlus: Providing a range of financial services including tax assistance, loans, and home loans, acting as intermediaries between clients and banks to find the most competitive deals.
• AccountGlobal: We provide outsourced accounting services to accounting firms and large corporations based in Australia.
• Brokers BackOffice: We offer outsourced loan processing services to residential and commercial mortgage brokers. Brokers BackOffice

Why Join Us:

• Join our thriving team of 100+ members.
• Be part of our consistent year-on-year growth journey.
• Work with reputed brands boasting a robust online presence.
• Experience the dynamism of a fast-paced, rapidly expanding sector.
• Collaborate with professionals across diverse fields: accountants, mortgage brokers, startups, and large corporations.

We are seeking a Digital Marketing Manager with strong SEO expertise to lead our online marketing efforts. The role involves developing data-driven strategies to boost our brands online presence, with a primary focus on organic growth through SEO, along with paid and performance marketing. The ideal candidate should have a strong grasp of digital marketing tools and a creative mindset.

This is a full-time remote role for a Digital Marketing Manager who will work collaboratively with the team and drive company growth.

Key Responsibilities:

• Collaborates with internal teams to create landing pages and optimize our user experience.
• Develop and execute digital marketing strategies to increase online presence.
• Manage paid advertising campaigns on platforms like Google Ads and Facebook.
• Create and oversee email marketing campaigns targeting key customer segments.
• Analyze website traffic and user engagement metrics to inform marketing strategies.
• Collaborate with the content team to ensure content aligns with marketing goals.
• Optimize SEO to improve search engine rankings and drive organic traffic.
• Monitor and report on ROI and KPIs of digital marketing efforts.
• Stay updated with digital marketing trends and tools to keep strategies current.

Required Qualification and Experience:

• Bachelors degree in Marketing, Business, or a related field
• Proven experience of 4-5 years as a Digital Marketing Manager or similar role.
• In-depth understanding of digital marketing concepts and best practices.

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• Experience with SEO, SEM, and social media marketing tools and strategies.
• Familiarity with web analytics tools like Google Analytics.
• Ability to work independently and collaboratively within a team.

Required Skillset:

• Creativity - creative thinking abilities are necessary to develop innovative campaigns and strategies that capture attention and resonate with the target audience
• Communication - verbal and written communication skills are crucial for effectively conveying ideas, collaborating with team members, presenting strategies to stakeholders, and engaging with customers
• Adaptability - adapting to the dynamic marketing landscape is necessary to understand (and adopt) evolving market trends, consumer preferences, and new technologies
• Analytical thinking - strong analytical skills are needed to make data-driven decisions, measure campaign performance, and acquire insights to optimize marketing strategies
• Strategic thinking - critical thinking is necessary to align strategic marketing efforts with overall business goals, identify opportunities, and make strategic decisions

How to Apply:

Interested candidates are invited to send their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to [HIDDEN TEXT]

Join us and be part of our journey towards excellence!