Brand Manager

Brand Manager:

Responsibilities:

• Be the Brand Custodian who will Design and implement marketing plans which are in line with strategic priorities, develop relevant communication ideas, monitor all factors affecting the brands.
• Develop the complete marketing mix for the portfolio- product, packaging, communication, media including digital and execution of all ATL & BTL inputs in partnership with Trade marketing team.
• Responsible for annual brand strategy, brand health, topline and margins.
• Handling P&L for the Marketing budgets
• You will Establish the strategic roadmap for the portfolio and hence set objectives that would serve as a vehicle to deliver business destination
• You will Identify profitable volume opportunities, design plans to leverage the same.
• Formulate strategies considering crucial factors of product, price, pack size and channel for each brand
• Develop annual plans with defined metrics on all fronts such as volumes, financials
• Lead the development of innovations in the beverages stable to aid increased purchase and consumption products

Brand Investments:

• Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives

Agency Management:

• Manage outside agency resources including advertising and digital. Developing integrated communication strategy

Digital Marketing:

• Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

Innovation/ New Product Development:

• Develop and implement long-term strategic plans on new product opportunities
• Obtain feedback from consumers and collaborate with NPD team, develop prototypes and take corrective action based on consumer feedback obtained for the same
• Collaboration with key functions: Sales, Supply Chain, Procurement, Compliance,

R&D & Quality;

Data Analytics:

• Analyze the sales data (Primary/Secondary) to understand programs/ activations/ schemes and suggest improvements to the mix.
• Analyze the competitor movements and promotions according to the current trends to adapt brand plans

Market Research/Consumer Insights:

• Monitor, analyze and report facts and insights on customers, consumer needs and trends, in order to maximize opportunity through intelligent use of consumer insight and accurate market information for marketing activities

Behavioural Competencies: