Marketing Analyst

Essential Hiring Skills

• Digital marketing campaign management and analysis

• Catalog production, campaign execution and catalog management

• Audience segmentation and customer targeting

• Strong reporting and analytical skills

• Advanced MS Excel (Pivot Tables, Slicers, Reporting, Data Analysis and Macros)

• Project management and stakeholder coordination

• Ability to manage multiple projects and deadlines

• Strong written and verbal communication skills

Experience

2–4 years

Good to Have Skills

• Experience in Fashion, Retail, Ecommerce, Publishing, or Direct Marketing industries

• Competitive and web analytics exposure

• Experience handling large-scale marketing campaigns

• Knowledge of Asana, Jira, Trello, Workfront, or similar project management tools

• Leadership or team handling experience

Key Responsibilities

• Support marketing campaigns through reporting, analytics, performance measurement, and insights generation.

• Create customer segments, develop target lists, and execute audience selection strategies.

• Execute merge-purge activities to eliminate duplicate customer records, improve mailing accuracy, optimize campaign reach, and reduce production costs.

• Manage binding activities by linking customer, offer, product, and mailing data to create final production-ready files for catalog and direct mail execution

• Analyze campaign KPIs including open rate, CTR, conversion rate, and engagement metrics.

• Support end-to-end catalog production including audience selection, version planning, promotions, product mix planning, proofing, and print coordination.

• Manage project timelines, track deliverables, and coordinate with cross-functional teams (Database Marketing, Merchandising, IT, Creative, Brand teams).

• Prepare executive dashboards, reports, and ad-hoc analytics requests.

• Monitor market trends, customer behavior, and optimization opportunities.

• Maintain data quality, customer databases, regulatory compliance, and SLA adherence.

Comments -

• Bengaluru or Pune location (Work from Office)

• 5-day work week

• US Holidays calendar

• General shift aligned to EST (9:00 AM–6:00 PM EST) with occasional flexibility based on business needs