Director - Demand Generation

Company Overview:

Zenwork is a leader in digital tax compliance and regulatory reporting technology. Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms — from high-growth startups to enterprises like Rover, DistroKid, and UC Davis. Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.

The Role- Director, Demand Generation

Were hiring a Director, Demand Generation to own the paid, outbound, and account-based demand engine that drives Zenworks enterprise pipeline. Youll set the strategy and stay hands-on — leading a small team while partnering closely with Sales and SDR/BDR to turn target accounts into qualified, sales-ready pipeline.

• This is a player-coach role for someone who loves owning a pipeline number and has the operating chops to deliver it across channels.
• Exp-8+
• Location -Hyderabad,(5 days WFO)

What Youll Do

Strategy & pipeline ownership

• Own sourced pipeline. Build and own the demand plan that delivers marketing-sourced and influenced pipeline against enterprise revenue targets.
• Define the enterprise motion. Set the channel mix and quarterly plan across paid media, ABM, outbound, events, and lifecycle.
• Forecast and pace. Manage the demand forecast, budget, and spend pacing against CAC and pipeline efficiency.

Account-based marketing & outbound

• Run ABM. Design and execute 1:1, 1:few, and 1:many ABM programs against named enterprise accounts, orchestrated with Sales.
• Align with SDR/BDR. Coordinate outbound sequencing, messaging, and target-account coverage so marketing and outbound reinforce each other.
• Leverage intent. Use intent and engagement data to prioritize accounts and trigger timely, relevant plays.

Paid, campaigns & events

• Scale paid media. Own paid search, paid social, display, and retargeting — from strategy to optimization.
• Drive the events motion. Own webinars and events as an active demand channel, through to post-event pipeline conversion.
• Lifecycle & nurture. Build email nurture programs that move enterprise leads from interest to sales-qualified.

Operations, measurement & team

• Instrument the funnel. Own demand-gen reporting — attribution, funnel conversion, channel ROI — and report results to leadership.
• Build the team. Hire, coach, and develop a small team across campaigns, ABM, and paid; stay hands-on.
• Partner cross-functionally. Work closely with Sales, marketing peers, RevOps, and Product Marketing to keep targeting and handoffs tight.

What Youll Be Measured On

• Marketing-sourced and influenced enterprise pipeline ($)
• Volume and quality of SQLs / opportunities from outbound, paid, and ABM
• Pipeline-to-spend efficiency and blended CAC for demand channels
• Target-account engagement and ABM funnel conversion
• Webinar/event-sourced pipeline and conversion to opportunity

What You Bring

Required

• 8+ years in B2B demand generation, growth, or performance marketing, with 2+ years leading or mentoring others.
• Proven track record owning a pipeline number in B2B SaaS selling to mid-market or enterprise.
• Hands-on expertise across paid media, ABM, and outbound/lifecycle marketing.
• Strong command of the modern marketing stack — CRM, marketing automation, ABM/intent tools — and comfort with data and attribution.
• Demonstrated partnership with Sales and SDR/BDR teams to drive pipeline.

Nice to have

• Experience marketing to finance, tax, accounting, compliance, or fintech buyers.
• Experience selling into US enterprise accounts from a global / India-based team.
• Experience running events and webinars as a pipeline channel.