Social Media Content Strategist

Content Creation Specialist

Location: Chennai

Experience: 3-6 Years

About the Role

We are looking for a highly creative and socially active Content Creation Specialist with strong experience in Instagram Marketing, Reels Creation, and Social Media Content Strategy. The ideal candidate should have handled multiple brand accounts across different niches and must be confident both in front of and behind the camera.

Key Responsibilities

• Create engaging creative content, short-form videos, reels, and visual content for Instagram and other social media platforms
• Handle end-to-end content ideation, script writing, shooting, editing, and posting
• Manage and grow Instagram business pages with structured content calendar management
• Develop brand storytelling and engagement strategies to increase reach and audience growth
• Work across multiple niches/domains and manage different client requirements
• Execute social media campaigns and influencer collaborations
• Analyze trends and optimize content for better engagement
• Coordinate with digital marketing and PR teams for campaign execution
  

Required Skills

• Strong experience in Content Creation, Social Media Marketing, and Digital Content Strategy
• Proven track record in handling Instagram page management and Reels marketing
• Comfortable appearing on-camera and managing video shoots (BTS, brand shoots, promotional content)
• Must be presentable, confident, and creative
• Knowledge of Canva, CapCut, Adobe Premiere Pro, basic editing tools
• Understanding of engagement metrics, content performance tracking, and social media growth strategies
  

Preferred (Big Plus)

• Experience in a Digital Marketing Agency or PR Agency
• Female candidates
• Exposure to handling multiple brand accounts and diverse industries
• Experience in Influencer Marketing & Brand Collaboration campaigns
• Full-time candidates preferred (Freelancers not preferred)
  

Content Creation, Creative Content, Social Media Content, Instagram Marketing, Instagram Page Handling, Reels Creation, Digital Marketing, PR Agency Experience, Influencer Marketing, Brand Storytelling, Content Strategy, Social Media Strategy, Short Form Video, Engagement Strategy, Video Production, Multi-Niche Marketing, Social Media Growth, Content Planning, Client Account Handling.

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