Content Writer

About the Company:

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About the Role: We are seeking a creative and detail-oriented Content Writer to join our Digital Marketing team. The ideal candidate should have a strong command of language, a deep understanding of SEO best practices, and the ability to craft compelling content across multiple digital platforms, including websites, social media, and email marketing. The candidate should have experience in content writing in the FMCG industry. Key Responsibilities:

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  SEO Optimized Content Creation: Develop well-structured, keyword-rich content to enhance search engine rankings and drive organic traffic.
• Social Media Copywriting: Craft engaging captions, posts, and ad copies for various platforms, including Facebook, Instagram, Pinterest, YouTube, and other social channels.
• Email Marketing Content: Write persuasive and high-converting email copies for promotional campaigns, offers, and automated email sequences to maximize engagement and conversions.
• Content Proofreading & Editing: Ensure grammatical accuracy, consistency, and brand alignment across all content.
• Research & Trend Analysis: Stay updated with industry trends and emerging AI content generation tools, refining and humanizing AI-generated content to maintain authenticity and uniqueness.

Requirements:

• Proven experience as a Content Writer, Copywriter, or in a similar role
• Strong understanding of SEO writing techniques and digital content strategies
• Experience in crafting social media copies and email content
• Excellent grammar, editing, and proofreading skills
• Ability to adapt tone, voice, and style according to brand guidelines
• Have creative flair and can take initiative in building a content strategy