YouTube Channel Manager & Content Strategist

YouTube Channel Manager & Content Strategist

We are looking for a YouTube Channel Manager who understands that YouTube is not just a video hosting siteit is the worlds second-largest search engine and a powerful community-building platform.

In this role, you will be the "General Manager" of our presence on YouTube. You will sit at the intersection of creative storytelling, technical SEO, and data analytics. Your mission is to grow our subscriber base, maximize watch time, and turn casual viewers into a loyal community.

### Key Responsibilities

• Channel Strategy & Programming: Develop and maintain a consistent upload schedule (Long-form, Shorts, and Community Posts) that aligns with our brand goals.
• Video SEO & Metadata: Optimize every upload for maximum reach. This includes high-intent keyword research, writing compelling descriptions, and managing tags/chapters.
• Thumbnail & Hook Optimization: Direct the creative process for thumbnails and "the first 30 seconds" of videos to maximize CTR (Click-Through Rate) and Audience Retention.
• Community Management: Engage with our audience in the comments section, manage "Community Tab" polls/updates, and foster a two-way conversation with fans.
• Analytics & Iteration: Dive deep into YouTube Studio to track $RPM$ (Revenue Per Mille), AVD (Average View Duration), and traffic sources. Use these insights to kill what isn't working and double down on what is.
• Collaboration:
  
  Work with video editors to ensure the pacing and "story beats" meet YouTube's current audience retention standards.

### Required Skills & Qualifications

Focus Area

Requirements

Technical

Mastery of YouTube Studio, VidIQ or TubeBuddy, and basic knowledge of copyright/fair use policies.

Analytical

Ability to interpret "Impressions vs. CTR" and "Return Viewer" data to predict viral trends.

Creative

Experience in "Packaging"the art of matching a title and thumbnail to create curiosity gaps.

Strategic

Understanding of the YouTube Algorithm (The "Home" feed vs. "Suggested" vs. "Search").

### Performance Metrics (KPIs)

• Growth: Monthly Subscriber Growth & Unique Viewers.
• Engagement: Average View Duration ($AVD$) and Average Percentage Viewed ($APV$).
• Conversion: Click-Through Rate ($CTR$) on thumbnails.
• Monetization: Ad Revenue ($CPM/RPM$) and Click-Throughs to external links (e.g., Shopify or Newsletter).

### Why This Role Matters

YouTube is the "long-tail" of marketing. While Meta ads might stop working the moment you stop paying, a well-managed YouTube channel builds an asset that generates views and revenue for years to come.

The Ideal Candidate: You don't just "watch" YouTube; you analyze why a video ended up on your homepage and why you clicked it.