Head - Marketing - Electric Vehicles

• Description:

• Position: Head of Marketing
• Location: Hyderabad, India
• Department: Marketing
• Reports to: Chief Executive Officer (CEO) / Chief Growth Officer
• Employment Type: Full-Time

About the Company:

• Our client is a Hyderabad-based Electric Vehicle (EV) startup charging ahead to redefine urban mobility in India.
• Our mission is to make electric vehicles accessible, desirable, and seamlessly integrated into everyday life through innovative technology and exceptional customer experience.
• As we prepare for product launch and scaling, we're looking for a marketing leader who can build our brand narrative and drive market conquest.

Position Overview:

The Head of Marketing will be the architect of brand and the driver of demand.

This role requires a unique blend of strategic thinking and hands-on execution to build brand love, generate qualified leads, and create a category-defining presence for our EV products and ecosystem.

You will own the entire marketing mix, from digital to experiential, and build a high-performance team to support rapid growth.

Key Responsibilities:

a) Strategy & Leadership

• Develop and execute the end-to-end marketing strategy aligned with business goals (awareness, launch, demand, retention)
• Build, mentor, and lead a multidisciplinary marketing team (digital, content, brand, performance, PR/communications)
• Define and manage the annual marketing budget, ensuring optimal ROI across all channels
• Establish KPIs, analytics frameworks, and reporting systems to measure and optimize campaign performance

b) Brand Building & Launch Management

• Craft a compelling, distinctive brand identity, positioning, and narrative that resonates with Indian consumers and B2B partners
• Lead the go-to-market (GTM) strategy and launch campaign for new products and variants
• Develop a strong visual and verbal identity across all touchpoints
• Build and manage strategic partnerships (influencers, media, sustainability advocates, industry bodies)

c) Demand & Growth Marketing

• Own the customer acquisition funnel - from top-of-funnel awareness to purchase conversion
• Design and execute multi-channel campaigns across digital (SEO/SEM, social media, video, email), performance marketing, and traditional channels
• Build and optimize the website as the central conversion hub
• Develop and manage CRM/lifecycle marketing strategies for lead nurturing and customer retention

d) Content & Communications

• Oversee the creation of high-impact content (video, blogs, reviews, testimonials) that educates and inspires about EV adoption
• Lead PR and communications strategy to build thought leadership and secure high-value media coverage
• Manage crisis communication and protect brand reputation.

e) Local & Community Marketing

• Develop hyper-local marketing strategies for Hyderabad and other launch cities, including community events, test rides, and experiential activations
• Build and engage a community of early adopters, advocates, and EV enthusiasts.
• Collaborate with the Sales and Retail teams to ensure seamless customer journey from marketing to purchase

Qualifications & Experience:

• 10+ years of marketing experience with at least 5 years in a leadership role
• Proven track record of building brands and driving growth for consumer products, automotive, durables, or tech hardware in India
• Hands-on experience in launching new products and managing full-funnel marketing campaigns
• Deep expertise in digital marketing, performance marketing, and marketing analytics
• Strong creative and analytical abilities with experience managing agencies and budgets
• Exceptional storytelling, communication, and presentation skills
• Based in or willing to relocate to Hyderabad

Good-to-Have:

• Experience in EV, automotive, or mobility sectors
• Understanding of the manufacturing/retail marketing cycle for high-consideration products
• Experience with both B2C and B2B marketing (e.g, fleet partnerships).
• Network within automotive/media/sustainability circles in India
• Passion for sustainability, technology, and the future of mobility