Digital Marketing Analyst

Zoho is one of the world;s most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 100 million+ users and over 15,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Role: Digital Marketing Analyst

Experience: 2 to 4 years

Job Location: Chennai

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We are in search of an experienced digital marketing analyst for our team. The duties will involve crafting different digital campaign strategies, monitoring and analyzing campaign performance, collecting data, track market trends, and delivering comprehensive reports.

Responsibilities:

• Formulate the marketing strategy and scalable proof of concepts for our products.
• Devise and implement a robust digital marketing plan to support our growth objectives.
• Daily planning, executing, monitoring, and optimizing multiple paid campaigns.
• Interface and communicate with all levels of management and staff.
• Monitor and evaluate marketing results through deep analytics.
• Analyze issues and problems systematically, gather broad and balanced input, draw sound conclusions, design strategic direction and translate conclusions into timely decisions and actions.
• In-depth experience with website analytics concepts and tools.
• Manage a process of iterative A/B testing to continually improve performance through optimised messaging and targeting.

Desired Experience:

• Strong 2 to 4 years of experience in digital marketing, strategy or demand generation & paid search.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Ability to think out of the box, to engage in deep listening and deep analytics and proven expertise to come up with extraordinary solutions.
• Must have strong understanding of effective marketing strategies across all major digital media channels.
• Deep knowledge and distinct track record of different aspects of digital marketing and analytics.
• Ability to collaborate and explain complex concepts in laymans language, able to communicate with all levels of management and staff.
• Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics.
• Proven ability to derive actionable insights from a lot of data and present to senior executive.