Regional Marketing Analyst

Zoho is one of the worlds most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 100 million+ users and over 15,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Role: Regional Marketing Analyst

Job description:

• ManageEngine is the IT management division of Zoho Corporation. With over 280,000
• customers across the world, ManageEngine is a recognized leader in the IT management
• space. Weve been witnessing phenomenal growth and to keep up with the demand we are
• doubling down on our hiring to build a world-class team.
• The central marketing team is a group within ManageEngine, dedicated to marketing world
• class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated
• and dedicated marketing associate to join our regional marketing team, and work on innovative
• marketing campaigns and strategies. The ideal candidate will need to have a data-driven
• approach and will need to get hands-on to accomplish tasks
• .
• The candidate should be open to travel, and may have to accommodate occasionally
• collaboration in global time zones.
• {Seniority level: Associate/senior associate

Work Location: Chennai}

Job responsibilities may include, but not be limited to, the following:

• ● Should have a good understanding of basic GTM strategies and practices.
• ● Stay on the top of relevant technology trends. Update marketing data of your region.
• Provide business intelligence (should have strong data analyses and number crunching
• capabilities.).
• ● Work with ManageEngine channel partners to support their business requirements and
• learn/share best practices.
• ● Work closely with the sales team to understand customers better, identify concerns,
• improve sales conversions and gain insight. Use this to recommend future course of
• action.
• ● Work on a customer segmentation and engagement program.
• ● Identify relevant tradeshows for participation, and ideate on ManageEngines own events
• - from conceptualization, to logistics, and follow-ups.
• ● Write high-quality, tailor made content for continuous improvement of the ManageEngine
• website - making use of SEO principles, and analyzing past data.
• ● Design and implement email marketing campaigns to acquire new customers. Analyse
• data for continuous improvement of email campaigns.
• ● Conceptualize effective advertisements with copies to create brand awareness, promote
• brand loyalty, acquire new leads, and educate potential customers.
• ● Ideate innovative marketing actions such as direct mailer campaigns, social media
• campaigns, and drip marketing initiatives.
• ● Develop content for blogs, thought leadership articles, industry stories and liaise with
• the PR team to get them published in the right mediums. Also, develop creative infographics,
• webinars, and videos.
• ● Define, report on, and optimize key metrics.

Basic Qualifications:

• ● 2+ years of relevant work experience in sales enablement and regional marketing.
• Experience in B2B/high-tech products/services preferred
• ● Proven experience working with industry tools and analytics packages including email,
• web analytics, and marketing automation platforms.
• ● Proven experience writing high-quality blogs and articles.
• ● Superior oral and written communication skills with an innate attention to detail.

Preferred Qualifications:

• ● Experience in the online/digital marketing/advertising industry.
• ● At least 2 years of marketing or product management experience in the Internet,
• software, media and high-tech industries.
• ● Accomplished range of skills from strategic thinking to creative and detailed execution.
• ● Ability to manage time and multiple priorities with a variety of internal and external
• stakeholders.
• ● Ability to present ideas to various levels of an organization to explain and gain support
• for initiatives.
• ● The demonstrated ability to work independently and autonomously.