Zouk - Team Lead - Performance Marketing

About Zouk

Zouk is a modern Indian lifestyle brand that creates 100% PeTA-approved vegan products, proudly designed and made in India. Our product portfolio includes bags, wallets, and footwear, and our vision is to build an iconic global consumer brand from India.

Founded by alumni of IIT and IIM with ~15 years of experience across startups and large organizations, Zouk is a venture-funded startup backed by Stellaris Venture Partners, Titan Capital (Snapdeal founders), Sharp Ventures (Harsh Mariwala family office), JJ Family Office, Dilip Khandelwal, and the founders of Mamaearth, Beardo, Wow Skin Science, Sugar Cosmetics, and Atomberg.

We sell through our own website and leading marketplaces such as Amazon and Myntra, and have served 400,000+ happy customers. Zouk has been featured in leading media outlets including CNBC TV18, ELLE, Cosmopolitan, ET Prime, and YourStory. Our products have also appeared organically in popular productions such as the Vidya Balan movie Sherni, Amazon Primes Majaa Maa, Netflixs Little Things, Amazon Primes Hush Hush, and Sony TVs Bade Acche Lagte Hain 2.

Our bags were also selected as gifts presented to global CEOs during Prime Minister Narendra Modis US visit in 2021, and we were honored with the Best Vegan Wallet Brand award by PeTA India in 2021.

Website: www.zouk.co.in

Role Overview

We are looking for a results-driven Performance Marketing professional to join our team as a Team Lead (IC role). The ideal candidate will be responsible for planning, executing, and optimizing performance marketing campaigns across digital platforms, while independently managing key accounts and driving measurable growth.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across marketplaces and quick commerce platforms
• Track and improve key growth metrics such as CAC, ROAS, CTR, and conversion rates
• Manage ad campaigns including keyword research, ad copy optimization, bidding strategies, and performance monitoring
• Oversee day-to-day campaign execution, uploads, and quality control
• Continuously test and optimize creatives, audiences, bidding strategies, and landing pages
• Collaborate with the creative team to develop high-performing ad creatives
• Analyze campaign data to identify trends, insights, and optimization opportunities
• Prepare performance reports and dashboards for internal stakeholders
• Monitor budgets and ensure efficient allocation of marketing spend across platforms
• Coordinate with teams for UTM tagging, attribution tracking, and campaign reporting
• Stay updated with platform updates, new tools, and industry trends

Requirements:

• 48 years of experience in Performance Marketing/Digital Marketing
• Hands-on experience with Google Ads, Meta Ads, and other paid platforms
• Strong understanding of campaign optimization, attribution models, and analytics
• Experience with tools like Google Analytics, Google Tag Manager, etc.
• Good analytical and problem-solving skills
• Strong communication and stakeholder management skills
• Ability to work independently in an IC role while handling ownership

Good to Have:

• Experience in e-commerce/D2C brands
• Knowledge of SEO and organic growth strategies
• Exposure to marketing automation tools

Why Join Zouk?

• Be part of a young, high-energy team building a global D2C brand from India
• Opportunity to learn fast and make a meaningful impact
• Work closely with experienced founders and industry leaders
• Grow with a rapidly scaling, venture-backed startup
• Gain exposure to the fast-growing D2C and eCommerce ecosystem

Job Details

Work Schedule: Monday Friday + 4th Saturday working

Work Mode: Work from Office