Head - Search Engine Optimization

Job Summary:

We are seeking an experienced and highly strategic Head of SEO to lead and scale our organic growth initiatives across global markets. The ideal candidate should possess deep expertise in Technical SEO, On-Page SEO, Off-Page SEO, AI-driven SEO strategies, LLM optimization, search intent analysis, user behavior optimization, and advanced search engine ranking methodologies.

The candidate should have a strong understanding of evolving search engine algorithms, AI-powered search experiences, semantic search, Pogo Sticking optimization, content authority building, and modern SEO trends. This role requires a data-driven leader capable of building and executing enterprise-level SEO strategies that drive sustainable organic growth, traffic, rankings, and revenue.

Key Responsibilities

SEO Strategy & Leadership:

• Develop and execute comprehensive SEO strategies aligned with business objectives and organic growth targets.
• Lead and manage enterprise-level SEO initiatives across multiple websites and international markets.
• Define long-term SEO roadmaps focused on traffic growth, lead generation, authority building, and revenue optimization.
• Monitor industry trends, Google algorithm updates, AI search advancements, and competitive landscape changes.

Technical SEO:

• Lead technical SEO audits and implementation strategies to improve website crawlability, indexing, and performance.
• Optimize Core Web Vitals, site speed, structured data, schema markup, mobile usability, and website architecture.
• Manage XML sitemaps, robots.txt, canonicalization, redirects, crawl budget optimization, and index management.
• Collaborate with development teams to ensure SEO best practices are implemented during website development and migrations.
• Resolve technical SEO issues affecting rankings and user experience.

On-Page SEO:

• Optimize website content, metadata, heading structures, internal linking, and keyword targeting strategies.
• Conduct advanced keyword research, search intent mapping, and content gap analysis.
• Develop semantic SEO and topical authority strategies for improved organic visibility.
• Improve user engagement metrics and optimize for reduced bounce rates and better dwell time.
• Implement SEO content frameworks aligned with AI-driven search behavior.

Off-Page SEO & Authority Building:

• Develop high-quality link-building and digital PR strategies to improve domain authority.
• Build white-hat backlink acquisition campaigns through outreach, partnerships, and content marketing initiatives.
• Monitor backlink profiles, toxic links, and competitor link strategies.
• Strengthen brand authority and organic visibility through off-page optimization techniques.

AI, LLM & Advanced SEO Optimization:

• Develop AI-driven SEO strategies aligned with modern search engine behavior and AI-generated search experiences.
• Optimize content and websites for LLMs (Large Language Models), AI overviews, semantic search, and conversational search queries.
• Implement SEO strategies focused on entity optimization, topical authority, NLP, and contextual relevance.
• Leverage AI tools for content optimization, SERP analysis, keyword clustering, and automation workflows.
• Stay updated with emerging AI search technologies and evolving SEO methodologies.

User Experience & Behavioral SEO:

- Analyze user behavior metrics including Pogo Sticking, bounce rate, dwell time, CTR, and

engagement patterns.

• Optimize user journeys and landing page experiences to improve engagement and search performance.
• Work closely with UX/UI, content, and development teams to enhance website usability and conversion optimization.
• Develop SEO strategies that align search visibility with superior user experience.

Analytics & Performance Reporting:

• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
• Track rankings, traffic, conversions, backlinks, crawl performance, and SEO KPIs.
• Prepare detailed performance reports and provide actionable insights to leadership teams.
• Utilize data-driven decision-making to improve SEO efficiency and ROI.

Team Leadership & Collaboration:

• Lead, mentor, and manage SEO specialists, content teams, and technical SEO resources.
• Collaborate with content, PPC, development, design, and product teams for integrated digital growth strategies.
• Establish SEO SOPs, workflows, and best practices across the organization.
• Drive innovation and continuous improvement within the SEO function.

Required Skills & Expertise:

• 10+ years of hands-on experience in SEO and organic growth strategy.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, and International SEO.
• Deep understanding of AI-driven SEO, LLM optimization, semantic search, and search intent

analysis.

• Strong knowledge of Pogo Sticking optimization, user behavior analysis, and engagement metrics.
• Expertise in SEO tools including Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Search Console.
• Experience with Core Web Vitals, structured data, schema implementation, and site performance optimization.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical, leadership, communication, and stakeholder management skills.
• Ability to manage large-scale SEO campaigns and cross-functional teams.