Lead - Demand Generation

Zuddl is the unified events platform that gives B2B marketing teams complete ownership of their brand, their data, and their pipeline impact — across conferences, field events, webinars, and trade shows. Instead of duct-taping point solutions together or waiting on agencies and web dev queues, teams at Figma, CrowdStrike. Iterable, and Grafana Labs use Zuddl to design pixel-perfect event experiences, launch programs in minutes, and prove revenue impact back to the business — all from one platform they actually control.

What YOU WILL DO

• You own end-to-end demand creation across our multi-product platform, with one clear objective: 2–3× YoY revenue growth.
• Multi-Product Demand Engine - Design and execute demand strategies across Zuddls modular platform (webinars, field events, conferences, third-party events). Youll build systems that drive both new customer acquisition and expansion across product lines.
• Team Leadership- Build and lead a high-caliber demand team with clear channel ownership and minimal handoffs. Youll hire for judgment and autonomy, using AI and automation to eliminate low-judgment work.
• Channel Portfolio Management - Own paid search, paid social, SEO, content, events/community, and emerging channels. Youll make explicit trade-offs based on marginal pipeline contribution, not historical momentum.
• BDR Function - Own the BDR outcome end-to-end in partnership with sales, including ICP definition, sequencing, AI-assisted outbound, and conversion mechanics.
• ABM & Orchestration - Design account-centric plays that coordinate events, digital channels, outreach, and content to collapse buyer indecision across the buying committee.
• Market Gravity Creation - Ideate and direct the creation of free tools, benchmarks, and interactive growth assets that generate authentic demand at scale.

What Were Looking For

• 5–8+ years in B2B SaaS demand generation, with demonstrated success building scalable demand engines
• Track record of managing both channels and teams in high-growth environments
• Experience with multi-product or platform marketing (not single-SKU SaaS)
• Proven ability to forecast and deliver pipeline commitments

• Systems thinker who designs for compounding returns, not just campaign outcomes
• First principles approach to strategy; willing to challenge best practices
• Comfortable making trade-offs between competing priorities
• Data-informed but not paralyzed by analysis

• High agency: You translate business objectives into execution plans without needing detailed direction
• Bias to action: You ship and iterate rather than wait for perfect information
• Early problem surfacing: You flag risks and blockers before they become critical
• Comfortable with accountability: Youre on the hook for numbers and own both wins and misses

• Predictable pipeline across segments that sales commits to and converts
• Channels managed by returns, with data-driven optimization and portfolio rebalancing
• Marketing is trusted to commit and deliver on pipeline and revenue forecasts

• Competitive compensation
• Employee Friendly ESOPs
• Remote working with an option to rent coworking spaces
• Flexible Leave Program
• Home Workstation Setup
• A culture built on trust, transparency, and integrity
• Ground floor opportunity at a fast-growing series A startup