Zydus Wellness - Area Sales Manager - General Trade

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition.

Role Purpose:

This position is responsible for achievement of distribution, displays & sales objectives (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling & distribution resources within the values & parameters set by the company.

Key Accountabilities/ Responsibilities:

• Financial: Responsible for primary Sales & redistribution. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Look out for new products/packs from competition and any other competitor activity. Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past trends.
• Customer: Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors. Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth of availability of all Zydus products including new sales channels. Responsible for ensuring stocks levels as per company guidelines at distributor points.
• Process: Execution & monitoring market inputs. Assure compliance with laws, regulations and policies. Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales Executives.
• People: Effective management of Sales Officers and Area Sales Executives for motivation, training & development & productivity enhancement. Initiate, Plan and implement development for self and for his/ her direct reports.

Key Deliverables:

• Sales Targets Achievement
• Business Partners Acquisition and Retention
• Market Penetration and Expansion
• Customer Relationship Management
• Product Knowledge and Promotion
• Order Management and Coordination