Zydus Wellness - Channel Activation Manager - Modern Trade - IIM/ISB/MDI/FMS

Role: Channel Activation Manager - Modern Trade

Location: Ahmedabad, HO

Role Purpose:

This national role would support the planning and implementation of MT Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

Key Accountabilities/ Responsibilities:

• Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
• Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
• Process: Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
• People: Excellent communication skills - should be able to interact with multiple stakeholders

Key Deliverables:

• Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
• Make NPD launches / Share gain plans in line with Organization goals
• Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.
• Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
• Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
• Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Key Interactions:

• In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
• Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Key Dimensions:

Managing connections with the stakeholders

• Within Function - MT Head, KAMs
• Cross Function - Supply Chain Teams, Commercial team, Brand Marketing
• External - Customer teams from MT accounts

Educational Qualifications:

• MBA Premier 'B' School

Experience (Type & Nature):

At least 7+ years of overall work experience (at least 2 years exposure to MT as either a KAM / Category Manager). An MT ASM in a Top Tier organization only with a flair for this can also be evaluated.

Behavioral Competencies:

• Proactive, result oriented, owns the work, takes initiatives on his own
• Excellent communication skills - should be able to interact with multiple stakeholders
• Excellent analytical, problem solving and negotiation skills