Zydus Wellness - Head - ECommerce & D2C

Position - Head - Ecommerce & D2C

Location: Ahmedabad

Role Purpose:

This national role would support the planning and implementation of Ecom channel for all the Brands across the regions in India in line with the company's overall business strategy.

Key Accountabilities/Responsibilities:

• Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
• Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
• Process: Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
• People: Excellent communication skills - should be able to interact with multiple stakeholders
• Collaborate with the marketing team to design and execute effective campaigns across paid search, SEO, social media, email, and affiliate marketing.
• Build, mentor, and lead a high-performing ecommerce team, fostering a culture of innovation and continuous improvement.

Key Interactions:

• In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
• Responsible for Top line and the bottom line. Planning for all sales / Trade marketing and marketing initiatives
• Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization
• Analyze data to understand trends, customer behavior, and market opportunities, present insights to the leadership team.

Educational Qualifications:

• MBA Premier 'B' School

Experience (Type & Nature):

• 12+ years of overall work experience, mostly in FMCGs.