Zonal Sales Manager-General Trade

Zonal Sales Manager-GT

Location: Lucknow

Role Purpose: This Role is responsible to create and deploy a strong roadmap for the accelerated and sustainable achievement of channel business objectives, including growth and offtakes.

Key Accountabilities/ Responsibilities:

Financial: Deliver Sales Objectives by driving Volume, Value and Market Share for the Zone.

Customer: Plan and drive category-based strategies to maximize sales. Drive Topline growth by effectively managing channel partners.

Process: Design and implement sales plans and programs Create a Process Driven Team for in-market executions and channel partner management

Capability: Build buy-in and disproportionate share of mind and share of effort with field teams basis close work for a strong execution culture along with Branch Head.

People: As a people manager, set high standards of delivery and expectations for the team. Effectively influence and engage with stakeholders to achieve objectives. Focus on the continuous development of the teams skills, approach and conceptual understanding.

Key Deliverables:

Sales Strategy Development: Create and implement effective sales strategies to achieve Sales Targets and enhance market share in the Zone.

Sales Performance Monitoring: Analyze sales performance metrics to identify areas of opportunities and implement corrective actions.

Team Management: Lead, Monitor and coach a team of Sales professionals, fostering a hig performance culture and accountability.

Market Insights: Analyse market trends, competitor activities and consumer preferences to identify growth opportunities.

Collaboration: Work closely with Brand Team, Customer Marketing, Commercial Excellence and other support function teams for support in driving sales and distribution agenda in the zone. Relationship Management: Build and maintain strong relationship with key customers, Distributors, Internal & External stakeholders.

Key Interactions:

Sales Enablers Team Marketing / Brand Team Branch Field Team Branch Support Team FOS Team Channel Partners

Key Dimensions:

People Manager

Educational Qualifications:

MBA from a Premier B School

Experience (Type & Nature): 9+ years of work experience, primarily in FMCG having demonstrated success in achieving Sales targets and driving market growth.

Functional Competencies

Strong Commercial acumen Ability to analyze data and market trends to implement strategic decisions

Excellent Communication

Negotiation Skills Strong Leadership and People Management Skills