Song - MT - Brand And Creative Strategy - Jr. Copywriter- Analyst LS

• Develop a range of ideas in a short amount of time and refine and self-edit work along the way.
• Knows how to package up their ideas in ways that are clear, concise and buyable.
• Can think in platforms and think beyond traditional advertising solutions.
• Is a student of creative trends and best practices in advertising, culture, media and social.
• Create copy options in multiple styles of writing and tones.
• Begins to contribute to all facets of productions.
• Edit copy to ensure brand voice and business objectives are effectively executed across all messaging.
• Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements.
• Work with all disciplines to deliver projects of creative excellence on time.
• Can take feedback and incorporate it.
• Begins to understand the needs of clients and clientsbusiness.
• Willing to help out with whatever is asked of them, with a good attitude.
• An accountable partner and collaborator.
• Write for all different forms of media, including manifestos, scripts, digital and content.
• Understand and appreciate the importance of strategy, and ensure that all ideas are on brief.
• Manage multiple clients and deliverables simultaneously.
• Work with all disciplines to deliver projects of creative excellence on time.
• Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Identify opportunities to apply- direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey.
• Familiarity with AI writing tools and GenAI applications would be an added advantage.
• Experience in writing and editing Films/ AVs.
• Strive for content excellence within relevant style guides, legal standards and content writing best practices.

• Overall experience of 2+ years in branding, creative strategy, or advertising experience as a copywriter or related role, with a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNC.
• Minimum bachelors degree in Science, or related field from A listed institute.
• Strong portfolio of published articles or marketing copy.
• Proven experience in the development of integrated marketing and communications campaigns for clients.
• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.
• Strong understanding of SEO concepts and online content strategy.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
• Strong verbal communication skills.
• Good research, organizational, and time-management skills.
• Creative, collaborative spirit.
• Knowledge of using AI and GenAI tools.
• Experience in working across multiple industries.

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.
• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Possess strong communication skills, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.

Qualification