Appinventiv Technologies - Manager - Product Marketing
Digital Marketing/Marketing
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Job Description
Description:
Key Responsibilities:
- Develop go-to-market (GTM) strategies for new products and solutions.
- Craft compelling product messaging, positioning, and value propositions.
- Conduct market research, competitor analysis, and user segmentation.
- Collaborate with product and sales teams to ensure alignment between product features and market needs.
- Create sales enablement materials pitch decks, case studies, and product one-pagers.
- Track adoption metrics, product feedback, and campaign performance.
- Partner with the content team to produce product blogs, videos, and launch campaigns. Looking to get Placed? Try our Placement Guarantee Plan
- 5 to 8 years of experience in product or solution marketing within the tech industry.
- Strong understanding of product lifecycle, GTM, and B2B SaaS marketing.
- Ability to translate technical features into customer-centric benefits.
- Excellent storytelling, research, and cross-functional collaboration skills.
Skills
MarketingIT Product MarketingB2B MarketingIT MarketingGo To MarketCampaign PerformanceMarketingProduct MarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
13 Dec 25, 03:53 PM IST
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