Channel Marketing Specialist

We Are Looking For-

A potential candidate to assist our company to develop and execute suitable brand-building strategies at the Regional Last Mile Stores & Consumer Touch Points. In this role, youll be required to brainstorm ideas that meet our marketing & business objectives, help plan & execute shop expansion strategies and report on executions

• The ideal candidate should be passionate for niche subjects like retail marketing, BTL, event marketing and OOH marketing.
• The understanding of latest technologies in IT space/electronics & PC Gaming will be preferred.

Key Responsibilities-

• Regional Shop Expansion Project Management: to lead regional Shop Expansion Marketing activities, play a regional role of managing the program through various distributed functional teams
• Visual Merchandising Management: Plan, Execute & review POSM, Collaterals, & brandings at the last mile store for the region.
• Planning and Organizing Events: Plan, Organize local consumer & channel partner events
• Performance Analysis: Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary in context to region & channel marketing
• Vendor management: visits for quality check and audits
• Market visit: for event execution, exclusive store inspection as well as competition analysis

Qualification-

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• MBA - Marketing/Graduation
• Skills Required: Project Management & Inter-Personal Communication
• Product Knowledge: Interest in Technology & good knowledge of IT products
• Areas covered: Punjab, J& K, UP & Uttaranchal
• Experience: min. 5 years in retail marketing
• Strong hold on fundamentals of Retail Marketing & BTL
• Excellent time management and project prioritization skills