Manager - Performance & Digital Marketing

Company Overview

BLS International Services Ltd., established in 2005, is a global leader in visa, passport, consular, and citizen services, recognized as one of the top 2 firms in its field with over 20 years of experience. It boasts collaborations with over 46 client governments and operates across 64+ countries, maintaining over 50,000+ centers, supported by 60,000+ employees. The company is acclaimed for its data security and service quality, processing over 220 million applications to date. It has received numerous accolades from prestigious publications and holds several quality and security certifications. Uniquely, BLS International is the only publicly traded entity in its sector, listed on BSE, NSE, and MSE, underscoring its industry prominence and commitment to excellence.

For more information on BLS Internationals comprehensive services and global presence, please visit the official website at www.blsinternational.com

Role Overview

We are looking for a senior digital marketing professional who can operate as a self-sufficient, high-accountability team member who drives outcomes without relying on large support structures. This is not a committee role; it is a role for someone who picks up challenges independently, makes bold decisions, and moves with pace and precision.

Key Responsibilities

Strategy & Leadership

• Design and own the CIs comprehensive marketing strategy across all functions and geographies.

• Partner with the CEO, C-suite, and global leadership to align marketing with revenue growth, new market expansion, and commercial objectives.
• Lead annual and quarterly marketing budget planning, forecasting, and ROI measurement at group level.
• Drive multi-market go-to-market strategies for CI across GCC, EMEA, APAC, balancing global consistency with regional nuance.

Performance Marketing & Growth

• Lead performance marketing across Google Ads, Meta, LinkedIn, Snapchat, TikTok, and X with a relentless focus on lead quality, ROAS efficiency, and conversion optimisation.
• Manage multi-million dollar annual media budgets and streamline campaign portfolios for maximum ROI with minimal wastage.
• Own full-funnel optimisation: awareness through acquisition through retention, connecting channels for compounding results.

SEO, SEM & Digital Ecosystem

• Own the companys digital ecosystem: website strategy, SEO/SEM, landing page optimisation, and UX.
• Oversee Google Analytics, Tag Manager, Looker Studio, and related analytics infrastructure — ensuring data integrity and actionable reporting.

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Team Management

• Build, mentor, and manage internal marketing teams across creative, performance, content, and communications functions.
• Set up systems, workflows, and quality standards to ensure brand consistency and high-quality delivery at scale.

Skills & Experience Required

• Minimum 8-10 years of progressive marketing experience, managing the entire marketing funnel end-to-end.
• Proven track record operating independently in lean, high-accountability environments, and demonstrable ownership mentality with the ability to make decisions, stand behind them, and bring stakeholders along with clear reasoning.
• Deep hands-on technical depth in campaign execution, analytics, and tool proficiency — not agency-reliant.
• Multi-market experience across EMEA, APAC, or Africa in senior marketing roles.