Marketing Officer

Brief Job description: -

• Provide structured marketing support through supervision of external expert agencies (Creative, PR, Performance Marketing).
• Develop clear campaign briefs, review deliverables, and ensure alignment with brand guidelines.
• Monitor agency performance and manage KPIs for all campaigns.
• Ensure consistency in messaging across all marketing channels.
• Support the planning and execution of the marketing strategies.
• Coordinate marketing efforts for expansion plans, including the launch of new branches at new locations.
• Execute integrated marketing campaigns (digital and offline).
• Collaborate with internal stakeholders (Admissions, Academics, Operations) for campaign inputs and rollout
• Maintain coordination between internal teams and external agencies for seamless execution.

• Strong understanding of marketing fundamentals (digital + offline)
• Agency management and coordination skills
• Ability to manage multiple projects and timelines
• Strong communication and stakeholder management skills
• Analytical mindset with focus on KPIs and outcomes

• Bachelors/Masters degree in Marketing, Communications, or related field.
• 25 years of experience in marketing (preferably in the education/school sector).
• Experience in handling agencies and campaign execution.

• Experience in school/international education marketing.
• Exposure to launch campaigns (new programs, campuses, or initiatives).