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Job Description
The candidate in this position will be involved in brand strategy, PR, and creative development initiatives while managing agencies and key stakeholders to build visibility, credibility, and long-term brand equity.
Key Responsibilities
- Brand Strategy & Positioning: Will assist in
- Developing and refining brand positioning, messaging frameworks, and communication themes
- Creating consistency across brand touch points (digital, offline, PR, events, campus/assets)
- Creating a long-term brand architecture and narrative building
- PR & Media Management: Will assist in
- Planning and executing PR strategies
- Developing story angles, press releases, and media outreach through the PR agency
- Identifying key media and industry platforms for relationships, coverage and visibility
- Tracking PR impact (coverage quality, share of voice, sentiment, reach) - KPI management and reviews
- Creative Development & Campaigns: Will assist in
- Development of campaigns (ATL, BTL, digital)
- Developing briefs for creative agency
- Reviewing concepts and alignment towards quality of execution
- Overseeing production of creatives (print, OOH, videos)
- Agency Management
- Manage creative, PR, and activation agencies end-to-end
- Define clear briefs, timelines, deliverables, and KPIs
- Conduct regular reviews and performance tracking
- Ensure cost efficiency and output quality
- Stakeholder & Ecosystem Management
- Drive alumni engagement initiatives (testimonials, advocacy, collaborations)
- Plan and execute events
- Manage outdoor visibility (hoardings, kiosks, road shows. etc)
- Identify potential partnerships (industry, academic, influencers, institutions)
- Marketing Execution
- Implement annual marketing plans and monthly activity calendars
- Align brand efforts with admissions/business goals
- Monitor effectiveness and deliverables
- Strong content and storytelling ability
- Understanding of PR and media landscape
- Creative Development process : From brief to output
- Strong stakeholder management and communication skills
- High ownership mindset with an E2E approach
- 5–7 years in Brand/PR/Marketing roles
- Experience in managing agencies and integrated campaigns. Alternately a similar experience in agencies.
- Background in consumer brands, or services preferred
- MBA/PG in Marketing or equivalent (preferred)
Skills
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