Manager- Destination Marketing (UAE National)

About Us

DMCC is a government entity established in 2002 to enhance commodity trade flows through Dubai. We perform a range of roles which continue to position Dubai as the preferred destination for global commodities trade and DMCC as the world's No.1 Free Zone.

Company Profile:

DMCC is a center of global trade. Headquartered in Dubai, DMCC is the world's most interconnected Free Zone, home to over 25,000 member companies and the leading trade and enterprise hub for commodities. Whether developing vibrant neighborhoods with world-class property like Jumeirah Lakes Towers and the much-anticipated Uptown Dubai or delivering high-performance business services, DMCC provides everything its dynamic community needs to live, work, and thrive. Made for Trade, DMCC is proud to sustain and grow Dubai's position as the place to be for global trade today and long into the future.

Role Summary:

Manage marketing initiatives for Jumeirah Lakes Towers (JLT) by implementing integrated marketing campaigns, supporting destination activations, managing partnerships, and leveraging data insights that enhance the commercial positioning and brand visibility of JLT as a thriving destination for businesses, residents, and investors.

Working closely with the Property Business Unit, the role should ensure consistent communication flow and effectively showcase JLT's ongoing regeneration efforts through impactful campaigns, community-focused activations, and strong brand storytelling.

Key Responsibilities:

• Implement the departmental policies, procedures and controls covering all areas of assigned department activity so that all relevant procedural/legislative requirements, fulfilled while delivering a quality, cost-effective service.
• Ensure awareness of and alignment to the organization compliance manual and the code of ethics. Identify continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
• Prepare reports in a timely and accurate manner meeting DMCC's and departmental requirements, policies, and quality standards.
• Contribute to the development, execution, and tracking of marketing campaigns aimed at strengthening the positioning and attractiveness of JLT as a leading destination in Dubai.
• Support the planning and rollout of integrated marketing campaigns across digital, social media, PR, video, offline media, and events, ensuring seamless execution and alignment with business objectives.
• Coordinate with creative teams, media agencies, and external partners to develop engaging marketing materials, including brochures, presentations, advertisements, and multimedia content that communicate the unique value propositions of JLT.
  
• Build and maintain a continuous and cohesive news cycle to support an always-on communications approach, which covers business, real estate, and lifestyle sectors.
• Manage marketing efforts adhere to corporate policies, brand guidelines, and trademark regulations, while continuously optimizing strategies to reflect evolving market trends and business goals.
• Ensure digital campaigns are continuously optimized based on data-driven insights, audience engagement patterns, and competitive benchmarking.
• Support the execution of an annual calendar of activations, community events, and experiential marketing initiatives to drive footfall, enhance community engagement, and create memorable experiences for residents, businesses, and visitors in JLT.
• Assist in planning, coordinating, and executing destination-focused events, including community festivals and trend-driven experiences to ensure high participation and impact.
• Manage retail tenants, developing and managing a tenant program to collaborate more and ensure seamless communication. Manage event logistics, vendor coordination, and on-site execution in collaboration with the Events & Partnership team to ensure smooth and high-quality delivery of marketing activations.
• Manage relationships with government authorities such as Dubai Culture, Dubai Economy & Tourism, and Dubai Sports Council to ensure strong collaboration.
• Identify brands aligned with target audiences and establish strategic partnerships to drive community engagement and expand reach.
• Develop and manage sponsorship packages, proactively reaching out to brands to drive revenue generation and offset budget spend.
• Assist in gathering and analyzing market research, competitor insights, and customer behavior data to inform marketing strategies and campaign improvements.
• Work with the analytics team to track and report on marketing KPIs, campaign performance, and audience engagement metrics, ensuring marketing efforts contribute to measurable business growth.
• Support the acquisition and interpretation of destination marketing data to provide insights into visitor demographics, property trends, market demands, and investment opportunities in JLT. Develop and present monthly performance reports and insights dashboards to highlight key marketing outcomes and areas for optimization.
• Use data insights to identify trends, optimize targeting strategies, and refine marketing approaches to improve brand awareness, customer acquisition, and community retention.

Qualifications:

• Bachelor's degree in marketing or a related field from an accredited university.
• At least 5-7 years experience in Marketing, hospitality industry exposure is a plus.
• Excellent communication skills in English & Arabic

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  Familiarity with Local Authority regulations and personnel would be an advantage.

The successful candidate will enjoy the following:

• Working at the world's best Free Zone with highly motivated colleagues
• A very diverse workforce from all around the globe
• Well-being initiatives all over the year
• Market competitive basic salary
• Housing allowance
• Transportation allowance
• National Allowance
• Annual flight allowance
• Other alternative family benefits
• Pension Scheme
• Discretionary bonus schemes
• Generous annual leave
• Medical and life insurance cover
• Free covered parking
• Retail discounts with over 450 outlets across JLT.