Senior Executive - Paid Media

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
What Does This Role Offer
Edelman India Digital is looking for dynamic and self-driven professional to join our team at Delhi NCR. This is a mid-managerial role in the worlds largest PR Agency and a global communications firm. Therefore, it offers a vast platform of professional peer community working with an array of clients in the region. The professional is expected to help achieve the business goals of our clients. You will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn and other Partners).This position will play a key role in developing and planning account-based media, display and search strategies for array of key clients, executing against the plan, and make you conditioned to question status quo and culture original thinking.
Key Roles And Responsibilities

• Bring in start-up work ethics to hone full funnel B2B account based marketing programs firmly grounded on robust performance marketing offerings
• Introduce and refine Programmatic/Search/Social-led audience strategies, and to advance digital strategy to truly elevate paid media efforts to not only exceed immediate campaign goals, but to help marketing objectives exceed business objectives.
• Define and tailor performance metrics that are audience-first, client-focused
• Identify the most effective marketing materials, channels, and messaging for key accounts with and account-based marketing mindset

• Bring efficiencies in analysis and optimization of clients strategic accounts and always-on activities, measure what matters for long term client success, rather than only point-in-time campaign performance
• Ability to evaluate cutting-edge mastech on the horizon and ensure readiness to procure, implement and manage new martechl
• Hone proficiency in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
• Bring in competitive intelligence from all things digital - Web, Social, Search
• Hone proficiencies in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns.
• Embrace Edelman capabilities, IP, and resources, and know when to apply them strategically to solve client business objectives
• Engage, develop, and lead talent to build a high-performance integrated team by establishing common grounds and instill inspiration
  

Profile Requirements (Job Specifications)

• Educational Qualifications: Graduate/Post-Graduate in relevant disciplines: Business, Marketing, STEM subjects, Engineering
• Age (Preferred): No
• Experience Required: 2-3 years of experience in performance marketing in primarily B2B scenarios
  

Competencies Required

• Experience in all aspects of paid media including Google AdWords, Bing, Display, Facebook Proficiency in Googles Suite of Analytics Reporting, Dashboarding for Executives and Senior Leadership
• Hands on experience with any one from following will be added advantage: DMP / CDP / CRM / Marketing Automation
• Soft Skills: Digital savviness and clarity in verbal / written communication, organizational skills, attention to detail and time management
  

We are dedicated to building a diverse, inclusive, and authentic workplace, so if youre excited about this role but your experience doesnt perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.