Farmley - Key Accounts Manager - Quick Commerce

Key Accounts Manager

Account Management:

• Manage the day-to-day operations and hold the relationships with the platform POCs to ensure smooth business working.
• Build and maintain strong relationships with category managers and key stakeholders across platforms.
• Negotiate margins, marketing spends, and promotional budgets to maximize ROI.

Sales Performance & Growth:

• Develop and execute sales strategies to achieve revenue and profitability targets.
• Plan, manage, and optimize assortment, pricing, and promotions to boost visibility and sales.
• Analyze sales trends, customer behaviour, and platform data to identify growth opportunities.

Operations & Execution:

• Coordinate with supply chain and logistics teams to ensure timely order fulfilment and optimal inventory levels on platforms.
• Monitor and resolve operational issues, including stockouts, pricing discrepancies, and platform penalties.
• Collaborate with the marketing team to create platform-specific promotional assets.

Reporting & Analytics:

• Track and analyze platform sales performance, promotions, and ad campaigns.
• Prepare regular performance reports with actionable insights for management.
• Use platform dashboards to assess campaign effectiveness and identify optimization opportunities.

Cross-Functional Collaboration:

• Work with internal teams (marketing, supply chain, finance) to ensure alignment on platform strategies.
• Coordinate with distributors and warehouses for smooth operations on platforms.