Vice President - Marketing - Internet/Online

Description

Role Overview

We are looking for a hands-on VP Marketing who will lead and build the entire marketing function from scratch. This is a high-impact role where you will own brand building, digital marketing, lead generation, and overall marketing strategy.

Key Responsibilities

1. Digital Marketing & Lead Generation

- Develop and execute full-funnel digital marketing strategies (SEO, SEM, Social Media, Email Marketing)

- Drive lead generation with a data-driven approach targeting CXOs and procurement leaders

- Build and optimize marketing funnels to improve conversions

2. Brand Building & Content Creation

- Own and scale the brand identity across all channels

- Create marketing collateral (decks, one-pagers, case studies, videos)

- Develop engaging storytelling content for product positioning

3. Website & UX/UI

- Manage and optimize the company website

- Improve user experience and conversion through effective UX/UI strategies

4. Sales Enablement

- Partner with the sales team to create impactful content and tools

- Support deal closures through targeted marketing assets

5. Events & PR

- Plan and execute domestic & international events

- Manage vendors and event execution end-to-end

Ideal Candidate Profile

- Strong interest and understanding of AI-driven marketing

- Hands-on approach (execution-focused, not just strategy)

- Creative storyteller with strong branding and content skills

- Experience with digital marketing tools, SEO, and analytics

- Strong understanding of UX/UI and conversion optimization

- Ability to think strategically and execute effectively

Qualifications

- Bachelors degree (MBA in Marketing preferred)

- 6-10 years of hands-on marketing experience

- Strong portfolio showcasing marketing work

- Experience in B2B SaaS / Tech / Startup environment preferred

- Candidates from premier institutes (IIMs, MICA, MDI, SP Jain, etc.) preferred

Why Join Us

- High ownership and direct impact on business growth

- ESOPs and strong wealth creation opportunity

- Fast career growth in a high-growth startup

- Opportunity to work closely with experienced founders

- Exposure to cutting-edge AI ecosystem