GroupM - Head - Commerce - Portfolio

Role : Head of Commerce, Portfolio 1:

Reports to : Head of Commerce:

Location : Bangalore:

About the role:

As the Head of Commerce for Portfolio 1, you will be a pivotal and transformative leader responsible for driving e-commerce growth for a diverse portfolio of clients. This portfolio spans across high-growth categories including FMCG, Lifestyle, Automobiles, Fashion, Electronics, Appliances, etc.

This is a strategic, hands-on leadership role where you will be empowered to re-shape and reimagine our clients' commerce journeys, delivering integrated full-funnel solutions across media and ecommerce. You will operate as a strategic consultant, an innovative leader, & collaborating extensively with various internal teams.

This includes your direct BAU team, Central guidance teams, Trading for bespoke partnerships, and Choreograph for cutting-edge commerce tech solutions. Your ultimate goal will be to seamlessly integrate commerce into overall media strategies, ensuring excellence in delivery and measurable business impact for our clients.

3 Best things About this Job:

- Your Transformative Growth: Lead the charge in re-shaping and reimagining the commerce transformational journey for leading clients, directly impacting their business growth and market leadership.

- Your Integration skills will become sharper: Work with iconic brands on cutting-edge, integrated full-funnel solutions that span across commerce and broader media landscapes, pushing the boundaries of digital marketing.

- Your knowledge increase : Unparalleled Access- Leverage the best global and local tools, technology, and talent within WPP's expansive ecosystem, fostering continuous learning and innovation.

Key Responsibilities:

- Strategic Leadership & Growth: Develop and execute comprehensive ecommerce strategies that drive significant, measurable growth for a diverse portfolio of clients.

- Client Engagement & Development: Identify key growth opportunities and address gaps within client e-commerce operations, creating tailored engagement plans and robust Annual Operating Plans (AOPs) for sustained growth.

- Integrated Solutions Architect: Design and implement cutting-edge, fullfunnel commerce solutions, leveraging expertise in media, strategic partnerships, Martech, and data-driven insights.

- Cross-Functional Collaboration: Foster strong partnerships with internal teams including BAU, Central, Trading, Choreograph (commerce tech), and Client Leadership to deliver cohesive and integrated media and commerce solutions.

- Innovation & Operational Excellence: Champion a culture of "Test and Learn" within your team and with clients, driving continuous product and process excellence through regular internal and external Quarterly Business Reviews (QBRs).

- Business Development & Expansion: Lead and successfully win new client pitches or expand existing client engagements with innovative new product and service offerings.

- Portfolio & People Management: Oversee the 4 Ps Product, Process, People, and Profile ensuring optimal performance, strategic development, and strong market positioning of your portfolio and team.

In 3 months:

In this role, your goals would be:

- Understand WPP media Commerce clients and create client level engagement plans - Identify gaps and opportunities

- Understand WPP media commerce suite & solutions comprehensively

- QBR Do internal/external QBR for driving Product and process Excellence

In 6 months:

- Pitch Lead Lead pitches New business development

- T&L Culture Create Initiatives that can help in clients and internal team members Test and Learn program

In 12 months:

- Managing 4P Product, Process, People, Profile

Qualifications:

- Total Work experience 15 years+

- Experience in Commerce 8 years+ could be experience in client, partner or agency side

- Education Masters Degree incl MBA

- Commerce Subject matter expertise needs to have a deep understanding of growth levers Media, Content, Tech in eCommerce. Needs to have a deep understanding of how role of ecommerce media, understand strategic interplay between on-platform and off-platform, inter-play of display and search, inter-play of media and comms.

- Consultancy needs to play consultative/solutions architect roles

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com