Heads Up For Tails - Manager - Quick Commerce

HEADS UP FOR TAILS

JOB DESCRIPTION

Manager - Quick Commerce (Instamart)

Department: Quick Commerce, Revenue & Growth

Location: Gurgaon (On-site)

Level / Band: Manager

Experience: 2 - 5 years

Positions: 1

Qualification: Graduate; MBA / PGDM preferred

ROLE OVERVIEW

Heads Up For Tails is looking for a Manager to take dedicated ownership of the Instamart business. Given the scale the account has reached, it warrants a single owner rather than shared bandwidth across platforms. The role carries accountability for revenue, growth and margin on Instamart, covering assortment, availability, visibility and the day-to-day platform relationship, and operates on a daily rather than weekly rhythm.

KEY RESPONSIBILITIES

• Account ownership: Own revenue, growth and contribution margin for Instamart, and build the operating plan at a city and dark-store cluster level with a weekly review cadence.
• Assortment strategy: Define the assortment and pack architecture for the platform, drive timely onboarding of new SKUs, and maintain catalogue and content quality.
• Availability and fill rate: Work with the supply chain and platform teams on PO fulfilment, appointments and warehouse allocation to sustain city-level in-stock performance.
• Visibility and ad spends: Plan on-platform advertising, banner and search placements, and optimise spends against ROAS and incremental GMV.
• Promotions and pricing: Design offer constructs and pricing that grow volume while protecting contribution margin, and maintain price alignment with other channels.
• Platform relationship: Own the day-to-day relationship with Instamart category and account managers, and negotiate margins, visibility slots and joint business plans.
• Analytics: Track performance at a city and dark-store level, identify demand pockets, and build the case for expansion.
• Scale-up: Extend the operating playbook to Blinkit, Zepto and emerging platforms as the quick commerce portfolio expands.

PERFORMANCE MEASURES

• Instamart GMV and growth
• City and store-level fill rate
• Contribution margin after ads and trade spends
• ROAS on platform advertising
• City and dark-store coverage
• New SKU listing turnaround time

ESSENTIAL REQUIREMENTS

• Two to five years of experience in quick commerce, modern trade or e-commerce account management.
• Hands-on experience of the Instamart vendor portal is essential; exposure to Blinkit and Zepto will be an added advantage.
• Sound understanding of fill rate, PO management and city-level distribution mechanics.
• Strong Excel and Google Sheets capability, with comfort across large SKU and city-level datasets.
• Experience of negotiating with platform category teams.

PREFERRED REQUIREMENTS

• Experience in pet care, FMCG or food and beverage categories.
• Exposure to new-city or new-platform launches.
• Working knowledge of SQL or BI tools.