Area Sales Manager

Location: Bhagalpur, Bihar / Jorhat, Assam

Department: Sales- General Trade

Reporting to: AVP / RSM

Role Summary:

To drive sales, distribution, and visibility in General Trade across the assigned territory by effectively managing distributors, sales representatives, and retail execution to achieve business objectives.

Key Responsibilities

Sales Achievement

• Deliver monthly/quarterly/annual sales, revenue, and distribution targets.
• Expand numeric and weighted distribution across outlets

Team & Distributor Management

• Handle, coach, and motivate TSEs, TSOs & ASEs, and distributor teams.
• Ensure distributor ROI, claim settlement, and inventory hygiene.

Market Execution

• Implement visibility & initiatives as per company guidelines.
• Drive new outlet addition and range selling to strengthen market penetration.
• Monitor competitor activities and market dynamics, sharing insights with the RSM.

Process & Compliance

• Ensure adherence to company policies, pricing, and trade schemes.
• Drive adoption of sales reporting systems, trackers, and compliance processes.

Key Performance Indicators (KPIs)

• Achievement of sales & revenue targets.
• Outlet coverage expansion & range selling.
• Sales team productivity
• Distributor health metrics (ROI, claim settlement, stock hygiene).
• Visibility and execution scores.

Skills & Competencies

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• Strong leadership & team management skills.
• Excellent communication, negotiation & relationship-building ability.
• Analytical mindset with problem-solving skills.
• High customer & market orientation.
• Proficiency in MS Office and sales reporting tools.

Instructions:

• Strong career stability with clear progression (currently working in their 1st company or at most 2nd company)
• Relevant experience in reputed FMCG companies (Excluding Alco beverages, Milk & Ice Cream industries).
• High energy and execution-oriented candidates
• Strong communication and analytical skills
• Total experience range: 4 to 8 years (maximum)

Why Hector

• A front-row seat in a company that is redefining the Indian beverage landscape
• The chance to work with some of the sharpest minds in the FMCG industry.

Explore more: www.paperboatdrinks.com