Assistant Marketing Manager

Position: Assistant Manager - Marketing (Offline)

Industry: Real Estate (Luxury Villas, High-Rise & Plotting Projects)

Experience: 3–6 Years

Salary Range: Upto 10LPA

Location: Mahindra SEZ, Jaipur

Role overview:

The Assistant Manager – Offline Marketing will be responsible for planning and executing ATL & BTL marketing initiatives to enhance brand visibility, generate walk-ins, and support sales conversions across projects. The role requires strong expertise in on-ground activations, media planning, vendor management, and real estate marketing.

Key responsibilties:

ATL Marketing (Above The Line)

• Plan and execute campaigns across print, radio, outdoor (hoardings), and transit media
• Manage media buying and ensure optimal visibility across key locations
• Track campaign effectiveness and ROI

BTL & Activations (Below The Line)

• Plan and execute site events, project launches, and promotional activities
  
• Organize roadshows, mall activations, corporate tie-ups, and kiosk activities
• Drive footfall and lead generation through offline channels

Branding & Collaterals

• Develop and manage brochures, flyers, banners, and signage
• Ensure consistent branding across all offline touchpoints
• Coordinate with design teams for creatives

Vendor & Agency Management

• Manage relationships with media agencies, printers, fabricators, and event vendors
• Negotiate costs and ensure timely execution
• Monitor vendor performance and quality

Campaign Tracking & Reporting

• Track walk-ins, leads, and conversions from offline campaigns
• Analyze campaign performance and optimize future plans
• Maintain MIS reports for management review

Sales Coordination

• Work closely with sales teams to align campaigns with inventory and targets
• Support site teams during events and activations
• Ensure quality lead generation and follow-ups

Qualifications & Skills

Education

• MBA / PGDM in Marketing (preferred)
• Bachelors degree in Marketing, Business, or related field

Experience

• 3–6 years in offline marketing (real estate preferred)
• Strong experience in ATL/BTL campaigns and activations