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Job Description
Own brand strategy + campaign leadership for 4–6 client accounts — from positioning to launch
You will own brand + campaign strategy for 4–6 India + GCC + international client brands as their strategic partner. Build brand positioning + narrative + tone, plan 360-degree campaigns end-to-end (brief through launch through measurement), direct the creative + content + design + video pods on execution, run client presentations + QBRs + brand workshops, and be the strategic voice clients look to for every big brand + campaign decision. You will work directly with the founder + senior leadership on 100+ D2C brands scaled across jewellery + beauty + fashion + perfume + luxury + F&B + fintech + hospitality. This is not an execution seat — it is a strategy + leadership seat for someone who wants to run brand + campaigns like an in-house CMO for multiple clients.
ResponsibilitiesWhat you will do day-to-day
- Build brand strategy + positioning for 4–6 client accounts — audience + differentiation + tone + narrative + visual direction
- Plan and lead 360-degree campaigns end-to-end — brief, budget, creative direction, launch, measurement, post-campaign review
- Direct creative + content + design + video pods — brief the specialist teams, review outputs, hold quality bar, ship on schedule
- Run client campaign workshops + strategy sessions — quarterly brand reviews, campaign kickoffs, brand health tracking
- Own client relationships at the CMO / founder level — be their strategic partner, not just an account manager
- Present campaigns + strategies to client founders + CMOs — slides + narrative + rationale + measurement plan
- Coordinate with performance + social + SEO + WhatsApp pods to ensure campaigns run integrated across channels
- Manage campaign budgets + timelines + creative production across multiple client accounts in parallel
- Track brand health metrics — awareness, consideration, preference, NPS, share of voice, competitor benchmarks
- Pitch campaign ideas + brand innovation to clients proactively — not just reactive execution
Skills, experience and mindset
- 2–4 years of experience in brand marketing, campaign management, or brand strategy — agency or in-house brand side
- Proven track record of leading 360-degree campaigns from brief through launch through measurement (bring examples)
- Client-facing seniority — comfortable running brand workshops + campaign presentations + QBRs with founders + CMOs
- Strategic thinking — can articulate brand positioning + audience + differentiation + narrative with clarity
- Strong creative direction — can brief a designer, copywriter, or video editor with clarity; can review + iterate creative with taste
- Category understanding across D2C + luxury + hospitality + F&B + fintech + beauty + fashion (or deep in some, curious across others)
- Campaign planning + project management — can juggle 4–6 client accounts + multiple campaigns in parallel without dropping quality
- Copywriting + narrative skill in English (Hindi + regional language a plus) — you write the brand story before the copywriter does
- Performance + measurement literacy — brand health, awareness lift, consideration, competitor benchmarking, ROI framing
- Regional cultural fluency — Indian festivals, GCC / Ramadan / Eid / DSF calendars, international brand references
- Nice to have: MBA or brand-strategy certification, agency planning experience, luxury / GCC / D2C category leadership
What we offer
- Own the brand + campaign strategy for real India + GCC + international clients — not a junior seat
- Direct access to the founder + senior leadership on 100+ brand engagements
- Mentorship from senior brand + creative + strategy leads with 12+ years experience
- Own the strategy deck presented to client founders + CMOs — visible leadership from day one
- Flexible hours, Slack-first work culture, Andheri HQ environment
- Annual learning + training budget (courses, books, conferences, brand-strategy programmes)
- Health insurance + paid leave
- Performance-linked bonus + salary reviews every 12 months
- Friday team lunches + quarterly team off-sites
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