Content Writer

Company Description RMX Industries Pvt. Ltd. (formerly RM Exports) is a 30-year-old family-owned manufacturer specializing in rubber hoses and metal auto-retractable hose reels. The company is the largest manufacturing exporter of general purpose hoses and reels from India, supplying to over 20 countries, including the US and multiple European markets. RMX is uniquely positioned as the only company globally that produces both hoses and auto-retractable metal hose reels, serving major retailers and distributors for more than 22 years. Its BluBirdregistered and BluShieldregistered product ranges deliver lightweight, high-performance air, water, and pressure washer hoses, including a distinctive 4000+ PSI auto-retractable hose reel. In India, RMXs BluBird technology products are marketed under the Zephyrregistered brand, offering innovative solutions to a growing customer base.

Role Description RMX Industries is looking for a sharp, detail-oriented Content Writer who can translate the technical depth of our products into compelling, SEO-optimised digital content. This role sits at the intersection of content strategy, product storytelling, and search visibility.

The incumbent will spend their first 2–3 weeks at our Jalandhar manufacturing facility — understanding our product range, processes, and brand — before taking ownership of website content, product descriptions, blog articles, and SEO execution. If content creation (graphics, videos, social assets) is part of your skill set, thats a strong plus.

1. SEO Strategy & Execution

• Conduct keyword research and build a structured content calendar aligned to SEO priorities across RMXs brand and product portfolio.

• Optimise existing website pages — meta titles, meta descriptions, headers, internal linking, and on-page SEO — to improve organic rankings.

• Monitor SEO performance using tools such as Google Search Console, SEMrush, or Ahrefs; track rankings, traffic, and provide monthly performance reports.

• Identify content gaps and opportunities through competitor analysis and search trend mapping.

• Collaborate with the web team to ensure technical SEO requirements are met — site speed, indexability, schema markup, and mobile optimisation.

2. Website Content

• Write, update, and maintain all website copy — including homepage, about us, product pages, category pages, landing pages, and FAQs.

• Ensure all web content is clear, brand-consistent, SEO-friendly, and conversion-oriented.

• Audit existing website content for quality, accuracy, and keyword alignment — flag and fix gaps proactively.

• Work with the design team to structure and present content effectively for the web.

• Write blog articles, thought leadership pieces, and industry-relevant content to support organic traffic growth.

3. Product Content

• Develop in-depth understanding of RMXs product portfolio through the mandatory Jalandhar onboarding — including rubber hoses, hose reels, and accessories across multiple brands.

• Use the internal PIM (Product Information Management) sheet as the primary reference source for all product content — including SKU details, technical specifications, features, applications, and approved product descriptions.

• Write accurate, detailed, and compelling product descriptions for all SKUs — based on PIM data — highlighting features, applications, technical specifications, and buyer benefits.

• Create product content suited for multiple channels — website, e-commerce listings (Amazon, Flipkart, B2B portals), and catalogues — drawing directly from the PIM sheet to ensure consistency and accuracy.

• Flag any gaps, inconsistencies, or missing data in the PIM sheet to the product team for correction before publishing content.

• Coordinate with the product and sales teams to ensure content accuracy and alignment with market positioning.

• Refresh and update product content periodically as new products are launched, specifications change, or the PIM sheet is updated.

4. Content Creation (Added Advantage)

• Create or assist in creating visual and multimedia content — social media graphics, short-form videos, reels, and infographics — to support the brands digital presence.

• Support the marketing team with campaign content across LinkedIn, Instagram, and other relevant platforms.

Repurpose long-form content (blogs, product pages) into social-friendly formats.