Assistant Manager - Performance Marketing

What You Will Do

Seller Acquisition & Channel Ownership

• Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)

• Drive high-quality seller sign-ups with a focus on downstream activation and retention
• Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

• Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order

• Identify and reduce drop-offs across onboarding journeys
• Work closely with product and lifecycle teams to improve conversion rates

• Run structured experiments across audiences, creatives, landing pages, and funnel interventions

• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
• Test and scale new channels, formats, and campaign strategies

• Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM

• Manage budget allocation across channels to maximize incremental seller growth
• Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

• Analyze seller cohorts by category, geography, quality, and lifecycle stage

• Derive insights on seller behavior to improve targeting and messaging
• Build frameworks for incrementality and attribution for seller acquisition

• Partner with product, analytics, design, and category teams to align growth efforts

• Influence onboarding experience, landing pages, and communication strategy based on performance insights

• 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses

• Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
• Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
• Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
• Familiarity with seller or partner acquisition funnels is a plus
• Strong analytical thinking with a structured, problem-first approach and a bias for action
• Ability to operate with high ownership in a fast-paced environment
• A strong growth mindset with a passion for experimentation, learning, and continuous improvement
• Clear and effective communication skills, with the ability to work cross-functionally and collaboratively