Miraggio - Head - ECommerce

About Miraggio :
Miraggio is one of India's fastest-growing fashion accessories brands, redefining affordable luxury through thoughtfully designed handbags, footwear, and accessories. With a strong D2C presence and leading marketplace partnerships, we're entering an exciting phase of omnichannel expansion across India. We are looking for a strategic and execution-focused Head of Ecommerce to lead our entire ecommerce business across D2C and marketplaces, drive profitable growth, and build a high-performing digital commerce function.
Role Overview :
The Head of Ecommerce will own the complete ecommerce P&L and be responsible for driving revenue, profitability, customer acquisition, retention, merchandising, and operational excellence across all online channels. This role requires a leader who combines strong commercial acumen with data-driven decision-making and deep expertise in D2C, marketplaces, digital marketing, and ecommerce operations.
Key Responsibilities :
1. Ecommerce Strategy & Business Growth :
- Own the ecommerce business strategy and overall P&L.
- Develop annual and quarterly growth plans aligned with business objectives.
- Drive revenue growth while improving contribution margins.
- Identify new growth opportunities across products, channels, and customer segments.
- Build scalable processes to support rapid business expansion.
2. Marketplace Business :
- Lead marketplace business across :
1. Myntra
2. Amazon
3. Flipkart
4. Nykaa Fashion
5. AJIO
6. Tata CLiQ
7. Emerging marketplaces
Responsibilities include:
1. Revenue growth
2. Assortment planning
3. Pricing strategy
4. Inventory management
5. Promotions & campaign planning
6. Marketplace advertising
7. Visibility optimization
8. Relationship management with marketplace KAMs
3. Online Business :
Own and optimize :
1. Conversion Rate Optimization (CRO)
2. Merchandising
3. Navigation & UX
4. Product launches
5. Personalization
6. Loyalty initiatives
7. Customer retention
4. Performance Marketing :
Partner closely with Marketing team to :
1. Scale Meta and Google campaigns
2. Improve ROAS
3. Reduce CAC
4. Increase LTV
5. Improve customer acquisition efficiency
6. Optimize attribution models
5. Ecommerce Operations :
- Ensure inventory availability across channels.
- Improve fulfilment SLAs.
- Monitor order success rates.
- Reduce cancellations and returns.
- Improve customer experience metrics.
- Coordinate with Supply Chain, Operations and Customer Support.
- Commercial Planning:
1. Forecast sales
2. Build monthly and quarterly business plans.
3. Plan inventory and replenishment.
4. Manage promotional calendar.
5. Own pricing and discount strategy.
6. Optimize channel profitability.
6. Merchandising :
- Drive assortment strategy.
- Improve product discoverability.
- Optimize category performance.
- Analyze SKU productivity.
- Launch seasonal collections successfully.
7. Analytics & Reporting :
- Track and improve:
1. Revenue
2. Contribution Margin
3. Gross Margin
4. ROAS
5. CAC
6. LTV
7. Conversion Rate
8. Traffic
9. AOV
10. Repeat Purchase Rate
11. Customer Retention
12. Inventory Turns
13. Marketplace Rankings
14. Return Rate
8. Leadership :
- Build and lead high-performing ecommerce teams.
- Coach category managers and ecommerce specialists.
- Work cross-functionally with Marketing, Product, Finance, Operations, Retail, Design, and Technology.
- Foster a culture of ownership, accountability, and continuous improvement.
9. Key Skills :
- Ecommerce P&L Management, Marketplace Growth, D2C Strategy, Category Management, Commercial Planning, Inventory Planning, Performance Marketing, CRO, CRM & Retention, Business Analytics, Pricing Strategy, Merchandising, Digital Marketing, Team Leadership, Stakeholder Management.
10. Qualifications :
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- MBA preferred.
- 10 to 15+ years of ecommerce experience.
- Minimum 4 - 5 years leading ecommerce teams.
- Strong experience with fashion, lifestyle, footwear, accessories, beauty, or D2C consumer brands.
- Proven experience handling both D2C and marketplaces.