Social Media Manager

ob Purpose:

The Social Media Manager will be responsible for developing, implementing, and managing the companys social media strategy to increase brand awareness, customer engagement, and online sales. The role requires creativity, strong communication skills, and a deep understanding of digital marketing trends.

Key Responsibilities:

1. Social Media Strategy & Planning

• Develop and execute social media strategies aligned with brand objectives.
  
• Create monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, YouTube, etc.
  
• Plan campaigns around product launches, health awareness days, and seasonal promotions.
  

2. Content Creation & Management

• 
  Oversee creation of engaging content (posts, reels, stories, blogs, videos).
  
• Ensure content is informative, sensitive, and aligned with hygiene & healthcare communication standards.
  
• Coordinate with graphic designers, video editors, and content writers.
  

3. Community Engagement

• Monitor and respond to comments, messages, and reviews.
  
• Build an active and positive online community.
  
• Handle customer queries related to products in coordination with the customer support team.
  

4. Paid Campaigns & Performance Marketing

• Plan and manage paid social media advertising campaigns.
  

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  Optimize ads to improve reach, engagement, and conversions.
  
• Work closely with the E-commerce team to drive traffic and sales.
  

5. Analytics & Reporting

• Track KPIs such as engagement rate, follower growth, reach, CTR, and conversions.
  
• Prepare weekly/monthly performance reports.
  
• Suggest improvements based on data analysis.
  

6. Brand & Compliance Management

• Ensure communication is responsible and compliant with advertising standards.
  
• Maintain brand tone while addressing sensitive topics like menstrual hygiene and adult incontinence