Assistant Manager

Designation- Sr.Assistant Manager/Assistant Manager_GSSB

total Experience - 3-4 years

E-commerce Brand & Platform Manager

Role Overview

The E-commerce Brand & Platform Manager is responsible for driving brand performance across online platforms by ensuring brand consistency, assortment excellence, visibility, and growth. The role requires close collaboration with internal teams, platform partners, and global brand stakeholders to execute launches, marketing plans, and inventory alignment while benchmarking performance against competition.

Key Responsibilities

1. Brand & Assortment Understanding

• Develop a complete and in-depth understanding of the brand guidelines, product assortment, sub-categories, and top revenue drivers.
• Ensure all online executions are aligned with approved brand standards and positioning.

2. E-commerce Business & Platform Strategy

• Build a strong understanding of the e-commerce business model across existing and new platforms.
• 
  Identify growth opportunities for the brand on current and emerging platforms through data, trends, and platform capabilities.

3. Platform Audits & Brand Governance

Conduct regular assessments of all platforms, covering:

• Live assortment versus the brand-approved product list
• PDP content, including images, descriptions, and assets, in line with brand guidelines
• Brand page quality and asset relevance compared to key competitor brands
• Brand listing pages, including the curation and placement of the top 10–15 priority products

4. Marketing Planning & Execution

• Finalize monthly and quarterly marketing plans with platform partners to achieve business targets.
• Ensure timely and accurate execution of agreed marketing plans across platforms, aligned with Points of Execution (POEs).
• Track performance and optimize plans basis results.

5. Inventory & Stock Management

• Monitor stock health on platforms, including days of cover and sell-through.
• Align replenishment planning to ensure optimal availability and avoid stock-outs or excess inventory.

6. New Product Launch Management

• Manage end-to-end execution of new product launches across platforms.
• Ensure timely listing, stock availability, visibility, and performance tracking post-launch.

7. Competition Benchmarking

• Regularly benchmark competitor brands across platforms in terms of:
• Visibility and placements
• Promotional activity
• Gift-with-purchase (GWP) strategies
• Share insights and recommendations to strengthen brand competitiveness.

8. Stakeholder & Global Coordination

• Maintain regular communication with the global brand team to align on upcoming launches, campaigns, and brand updates.
• Ensure timely execution of global initiatives in the local e-commerce ecosystem.