Team Lead Copywriter

About SRV Media

SRV Media is a performance-driven digital marketing agency working with fast-scaling brands across industries. We blend creativity, data, and platform-first thinking to build campaigns that convert not just look good.

Role Overview

Were looking for a Team Lead Copywriter who can think conceptually, write sharply, and lead a team of writers across multiple brands and formats. This role is for someone who understands how copy drives performance, not just awareness.

Youll own the creative quality, tone, and consistency across accounts while mentoring junior writers and collaborating closely with design, strategy, and performance teams.

Key Responsibilities

Creative & Strategy

• Lead copy development across performance ads, brand campaigns, social media, landing pages, websites, and emailers
• Translate brand strategy and business goals into compelling, conversion-focused copy
• Ensure platform-native writing (Meta, Google, LinkedIn, YouTube, etc.)
• Maintain brand voice consistency across all touchpoints

Team Leadership

• Manage, mentor, and review work of junior and mid-level copywriters
• Set writing benchmarks, frameworks, and quality standards
• Allocate work, manage timelines, and ensure on-time delivery
• Conduct regular feedback sessions and skill development reviews

Collaboration

• Work closely with designers, performance marketers, and account managers
• Participate in campaign ideation, pitches, and client presentations
• Interpret data insights and optimize copy based on performance metrics

Required Skills & Experience

• 58 years of copywriting experience in a digital/creative agency
• Proven experience leading or mentoring a writing team
• Strong portfolio covering performance ads, brand copy, and long-form content
• Deep understanding of digital platforms and audience psychology
• Ability to write both sharp performance copy and strong brand narratives
• Excellent communication, presentation, and stakeholder management skills

Good to Have

• Experience working with D2C, tech, or high-growth brands
• Understanding of CRO, funnels, and ad performance metrics
• Exposure to AI-assisted writing tools (without losing human tone)